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I sin roll som beteendestrateg arbetar Ida med att tillämpa psykologi och nudging inom både privat och offentlig sektor i områden som, samhällsbyggnad, retail och transport . Ida är en van föreläsare och har arbetat många år med att designa engagerande workshops och utbildningskoncept, och skriver just nu en handbok om hur organisationer metodiskt kan tillämpa nudging i praktiken, för Natur och Kultur. Ida drivs av att sprida kunskap om nudging och hur detta kan tillämpas i praktiken för en mer hållbar utveckling.</p>"}}},{"name":"Kajsa Lindström ","email":"kajsa@beteendelabbet.se","phone":"+46736444499","title":"Tjänstedesigner & medgrundare","image":{"sizes":{"base64":"data:image/png;base64,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","aspectRatio":1.45,"src":"//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=870&h=600&q=50&fit=fill&bg=rgb%3A000000","srcSet":"//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=218&h=150&q=50&fit=fill&bg=rgb%3A000000 218w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=435&h=300&q=50&fit=fill&bg=rgb%3A000000 435w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=870&h=600&q=50&fit=fill&bg=rgb%3A000000 870w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=1305&h=900&q=50&fit=fill&bg=rgb%3A000000 1305w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=1740&h=1200&q=50&fit=fill&bg=rgb%3A000000 1740w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=2610&h=1800&q=50&fit=fill&bg=rgb%3A000000 2610w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=3280&h=2262&q=50&fit=fill&bg=rgb%3A000000 3280w","srcWebp":"//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=870&h=600&q=50&fm=webp&fit=fill&bg=rgb%3A000000","srcSetWebp":"//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=218&h=150&q=50&fm=webp&fit=fill&bg=rgb%3A000000 218w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=435&h=300&q=50&fm=webp&fit=fill&bg=rgb%3A000000 435w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=870&h=600&q=50&fm=webp&fit=fill&bg=rgb%3A000000 870w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=1305&h=900&q=50&fm=webp&fit=fill&bg=rgb%3A000000 1305w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=1740&h=1200&q=50&fm=webp&fit=fill&bg=rgb%3A000000 1740w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=2610&h=1800&q=50&fm=webp&fit=fill&bg=rgb%3A000000 2610w,\n//images.ctfassets.net/lltyaequ0bsw/7DjREkBCbHvb143w70Rapt/8e59b45803e887fad40a22a24f9abd7c/kajsa_rosa.png?w=3280&h=2262&q=50&fm=webp&fit=fill&bg=rgb%3A000000 3280w","sizes":"(max-width: 870px) 100vw, 870px"}},"bio":{"childMarkdownRemark":{"html":"<p>Kajsa Lindström är medgrundare och tjänstedesigner på Beteendelabbet. Kajsa har gedigen kunskap av att jobba med nudging i praktiken och har genom sitt arbete inom byggindustrin har Kajsa fått människor att minska sitt matsvinn, delat sina resurser och ökat återvinning. Idag arbetar hon aktivt med nudging på byggarbetsplatsen för ökad återvinning och säkerhet. Kajsa är specialiserad inom hållbar design och expert på metoder för att träffa och förstå användaren och dess beteende. Efter flera års arbete med Nudging i praktiken har hon tagit fram Beteenderesan, en designprocess för att designa nudges byggd på psykologi, design och beteendeekonomi.</p>"}}},{"name":"Linda Lindström","email":"linda@beteendelabbet.se","phone":"+46707258949","title":"Beteendestrateg & medgrundare","image":{"sizes":{"base64":"data:image/png;base64,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","aspectRatio":1.45,"src":"//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=870&h=600&q=50&fit=fill&bg=rgb%3A000000","srcSet":"//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=218&h=150&q=50&fit=fill&bg=rgb%3A000000 218w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=435&h=300&q=50&fit=fill&bg=rgb%3A000000 435w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=870&h=600&q=50&fit=fill&bg=rgb%3A000000 870w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=1305&h=900&q=50&fit=fill&bg=rgb%3A000000 1305w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=1740&h=1200&q=50&fit=fill&bg=rgb%3A000000 1740w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=2610&h=1800&q=50&fit=fill&bg=rgb%3A000000 2610w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=2973&h=2050&q=50&fit=fill&bg=rgb%3A000000 2973w","srcWebp":"//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=870&h=600&q=50&fm=webp&fit=fill&bg=rgb%3A000000","srcSetWebp":"//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=218&h=150&q=50&fm=webp&fit=fill&bg=rgb%3A000000 218w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=435&h=300&q=50&fm=webp&fit=fill&bg=rgb%3A000000 435w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=870&h=600&q=50&fm=webp&fit=fill&bg=rgb%3A000000 870w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=1305&h=900&q=50&fm=webp&fit=fill&bg=rgb%3A000000 1305w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=1740&h=1200&q=50&fm=webp&fit=fill&bg=rgb%3A000000 1740w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=2610&h=1800&q=50&fm=webp&fit=fill&bg=rgb%3A000000 2610w,\n//images.ctfassets.net/lltyaequ0bsw/7Ha81OiLpDmR9QkKB8me4S/ff2b795380a8a995529a4309f34ff4d9/linda_rosa.png?w=2973&h=2050&q=50&fm=webp&fit=fill&bg=rgb%3A000000 2973w","sizes":"(max-width: 870px) 100vw, 870px"}},"bio":{"childMarkdownRemark":{"html":"<p>Linda Lindström är en av grundarna till Beteendelabbet och en av Sveriges främsta föreläsare inom Nudging. I sin roll som beteendestrateg arbetar hon med att tillämpa insikter från psykologi och beteendeekonomi för att skapa beteendeförändring, speciellt kopplat till det digitala beteenden. Tillsammans med Betetendelabbet blev Linda utsedd till uppstickare av karriärstidningen Shortcut och Framtidens 99 mäktigaste av TCO och har medverkat som expert i bl.a. Svt, DN och SvD.</p>"}}},{"name":"Lina Forsgren","email":"lina@beteendelabbet.se","phone":"+46 76 945 68 88","title":"Art Director & grafisk formgivare (Konsult) 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