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    "result": {"data":{"allContentfulCase":{"edges":[{"node":{"id":"04dea12d-71ac-5cf3-96b6-d5a73ae8a01e","title":"Metodguide: Beteendedesign för hållbar och säker trafik ","year":"2026","disciplines":null,"slug":"metodguide-beteendedesign-foer-hallbar-och-saeker-trafik","client":"Trafikverket ","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h2>Utmaning</h2>\n<p>De nationella målen för svensk trafikplanering är tydliga: ingen ska dödas eller skadas allvarligt i trafiken och det hållbara resandet ska öka. Etappmålen till 2030 kräver fortsatt fokus, särskilt på sårbara trafikanter och en utveckling av gaturummet som stärker hållbart resande. Det är ute i kommunerna som dessa mål ska bli till verklighet. Här görs avvägningar, prioriteringar och anpassningar.\nMånga av de mest komplexa trafikfrågorna handlar i grunden om mänskligt beteende. Infrastruktur, regler och riktlinjer skapar förutsättningar men effekten uppstår först när människor agerar i linje med det planerade.  </p>","plainText":"Utmaning\n\nDe nationella målen för svensk trafikplanering är tydliga: ingen ska dödas eller skadas allvarligt i trafiken och det hållbara resandet ska öka. Etappmålen till 2030 kräver fortsatt fokus, särskilt på sårbara trafikanter och en utveckling av gaturummet som stärker hållbart resande. Det är ute i kommunerna som dessa mål ska bli till verklighet. Här görs avvägningar, prioriteringar och anpassningar. \nMånga av de mest komplexa trafikfrågorna handlar i grunden om mänskligt beteende. Infrastruktur, regler och riktlinjer skapar förutsättningar men effekten uppstår först när människor agerar i linje med det planerade.  \n"}},"body":{"childMarkdownRemark":{"html":"<h2>Varför en metodguide i beteendedesign?</h2>\n<p>För att hantera den här komplexiteten behövs arbetssätt som gör det lättare att arbeta strukturerat med beteendeförändring. Med stöd från Trafikverket och formgivning av Lina Forsgren har vi därför tagit fram en metodguide som hjälper kommunala aktörer att arbeta mer medvetet med beteendeperspektivet i trafikplanering och hållbart resande.\nBeteendedesign kombinerar insikter från psykologi och design och handlar om att förstå hur beslut faktiskt fattas i vardagen och att utforma miljöer, tjänster och insatser som gör det lätt att göra rätt.</p>\n<h2>Från ambition till beteende – Beteenderesan</h2>\n<p>Kärnan i guiden är arbetsprocessen Beteenderesan, som hjälper till att översätta breda ambitioner till konkreta beteenden som går att påverka och följa upp.\nProcessen består av fyra steg: Beteendekoll, Beteendeinsikt, Beteendeinsats och Beteendepåverkan. Genom att arbeta strukturerat genom dessa steg skapas en tydlig koppling mellan mål, insatser och faktisk effekt – från målformulering och analys till genomförande och uppföljning.</p>\n<h2>Ett praktiskt stöd för kommunal verklighet</h2>\n<p>Metodguiden är utvecklad för att fungera som ett praktiskt stöd i den kommunala verkligheten oavsett om arbetet befinner sig i ett tidigt skede eller i utvecklingen av redan beslutade åtgärder. Den innehåller steg-för-steg-stöd, modeller för analys, övningar och exempel som gör det lätt att komma igång och arbeta vidare. Här finns också case från verkligheten som visar hur olika beteendetekniker och styrmedel kan användas för att möta olika typer av utmaningar i praktiken.</p>\n<p>Den 22 april lanseras metodguiden genom ett kostnadsfritt webbinarium där vi berättar mer om innehållet och arbetet i projektet. <a href=\"https://metodguidelansering.confetti.events/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Anmäl dig här!</a></p>\n<p>Under hösten 2026 kommer vi även att erbjuda ett kursupplägg som bygger vidare på guidens innehåll och arbetssätt.</p>\n<h3>Om du vill ta del av Metodguide: Beteendedesign för hållbar och säker trafik, maila hej@beteendelabbet.se</h3>"}},"quote":{"childMarkdownRemark":{"html":"<p>Många av de mest komplexa trafikfrågorna handlar i grunden om mänskligt beteende</p>"}},"images":[{"sizes":{"base64":"data:image/png;base64,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","aspectRatio":1.4390243902439024,"src":"//images.ctfassets.net/lltyaequ0bsw/5Qfz41ehXtXWhooWErdE5o/a8327a09810350e747166dcdd185f54b/Metodguice-case-3.png?w=2360&h=1640&q=50&fit=fill&bg=rgb%3A000000","srcSet":"//images.ctfassets.net/lltyaequ0bsw/5Qfz41ehXtXWhooWErdE5o/a8327a09810350e747166dcdd185f54b/Metodguice-case-3.png?w=590&h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En aktiv skolresa förbättrar barns hälsa, självständighet och koncentration men många skolvägar brister i trygghet och trafiksäkerhet. I samarbete med Luleå Tekniska universitet,  Luleå kommun och elever på Hertsöskolan undersökte vi hur framtidens hållbara skolvägar kan komma att se ut. </p>","plainText":"UTMANING\n\nAllt färre svenska barn går eller cyklar till skolan och samtidigt ökar biltrafiken runt många skolor. En aktiv skolresa förbättrar barns hälsa, självständighet och koncentration men många skolvägar brister i trygghet och trafiksäkerhet. I samarbete med Luleå Tekniska universitet,  Luleå kommun och elever på Hertsöskolan undersökte vi hur framtidens hållbara skolvägar kan komma att se ut. \n"}},"body":{"childMarkdownRemark":{"html":"<h2>BETEENDEKOLL</h2>\n<p>För att förstå barnens upplevelse av sin skolväg genomförde vi ett antal användardrivna aktiviteter tillsammans med elever från årskurs 6 på Hertsöskolan i Luleå. Aktiviteterna bestod bland annat av en “sinnespromenad” där eleverna fick utforska sin skolväg med förstärkta eller reducerade sinnen (hörselkåpor och ögonbindel). Med ett designkitt innehållandes kamera, tumme upp/tumme ner-markörer fick de dokumentera och markera platser längs skolvägen som de upplevde som positiva eller negativa. </p>\n<h2>BETEENDEINSIKT</h2>\n<p>Arbetet med barnen visade att de upplever sina skolvägar multisensoriskt. Miljöns ljud, dofter, och underlag påverkar om de känner trygghet och trivsel. Barnen drogs till lekfullhet och positiva sinnesintryck – färger, ljus, grönska, fågelsång och mjuka gångytor gjorde promenaden mer intressant och behaglig. Samtidigt beskrev de hur buller, trafik, skräp och svårframkomliga gångvägar skapade oro och motvilja att gå samma väg igen. Återkommande var också behovet av tydligare orientering, platser att mötas på och möjligheten att gå tillsammans till skolan.</p>\n<h2>BETEENDEINSATS</h2>\n<p>Insikterna togs vidare till en designworkshop med samma elevgrupp. Genom rapid prototyping fick eleverna gestalta framtida mobilitetslösningar. Elevernas idéer tog sedan vidare till en workshop med  trafikplanerare, mobilitetssamordnare och trafikingenjörer, som  utvecklade idéerna och lade till perspektiv som tillgänglighet, trafiksäkerhet och genomförbarhet. Med kriterier som avstånd till skolan och koppling till buss-, gång- och cykelvägar valde vi en plats att arbeta vidare med. </p>\n<p>Utifrån alla samlade insikter tog Beteendelabbet fram ett koncept och en skiss på en fysisk prototyp. Resultatet blev Skolhållplatsen – en prototyp som utforskar ett framtida mobilitetsscenario 2045 där innerstaden är bilfri och barn tar sig till skolan på andra sätt än med bilskjuts. Prototypen fungerade som ett konkret verktyg för att visualisera, testa och skapa samtal  om skolmiljö, hälsa och en inkluderande stadsplanering.</p>\n<h2>BETEENDEPÅVERKAN</h2>\n<p>Under en vecka i januari 2025 testades prototypen tillsammans med elever och pedagoger från Hertsöskolan på Hertsön. Vid invigningen deltog även lokalbor och beslutsfattare, och både SVT och SR uppmärksammade projektet.\nTestperioden visade också att Skolhållplatsen kan fungera som en pedagogisk miljö – en förlängning av klassrummet där elever startar och avslutar dagen tillsammans med en lärare.\nMålet med  Skolhållplatsen var att  utmana bilnormen och inspirera fler elever till aktiv mobilitet. Luleå kommun tar med sig projektets insikter för att stärka barns skolvägar och främja en mer bilfri innerstad även efter projektets slut.</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>“Jag tycker det är bra, för då får vi barn också vara med och bestämma i samhället, inte bara vuxna, Juviana årskurs 6 på Hertsöskolan”</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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Kartläggningens grundar sig på individens upplevelse och perspektiv av dagens stöd- och skyddsinsatser, med målet att identifiera områden där beteendedesign skulle kunna hjälpa fler att ta stöd och lämna organiserad brottslighet.</p>","plainText":"UTMANING\n\nFör många som vill lämna kriminalitet är första steget också det svåraste, vart ska man vända sig och hur ser resan ut för en som vill  hoppa av?\nPå uppdrag av Fryshuset och med finansiering av BRÅ genomförde Beteendelabbet en kartläggning som identifierade  hinder för individer som vill lämna organiserad brottslighet.  Kartläggningens grundar sig på individens upplevelse och perspektiv av dagens stöd- och skyddsinsatser, med målet att identifiera områden där beteendedesign skulle kunna hjälpa fler att ta stöd och lämna organiserad brottslighet.\n"}},"body":{"childMarkdownRemark":{"html":"<h2>BETEENDEKOLL</h2>\n<p>I förstudien genomfördes intervjuer med individer i åldern 18–29 år som är eller har varit aktiva i organiserad brottslighet, och även med yrkesverksamma som arbetar eller har arbetat med målgruppen på olika sätt.\nBeteendelabbet kartlade individernas faktiska resa från att vilja lämna kriminalitet, söka stöd och att ta sig tillbaka till ett vanligt liv igen. I kartläggningen framkommer bland annat att:  </p>\n<ul>\n<li>Många vet inte hur man söker hjälp</li>\n<li>Tilliten till myndigheter är låg, vilket minskar benägenheten att ta kontakt.</li>\n<li>Ett beslut att lämna bygger ofta på starka livshändelser som hotbild, brottsutsatthet eller utbrändhet.</li>\n<li>En genomsnittlig  avhoppare bär på komplexa sociala utmaningar</li>\n<li>Kontaktvägarna mellan polis, socialtjänst, kriminalvården och civilsamhället  är splittrade — och individen tappas i mellanrummen. </li>\n</ul>\n<h2>BETEENDEINSIKT</h2>\n<p>När vi bröt ned och förstod processen utifrån individen, blev mönstret tydligt — det är inte viljan att lämna som saknas, det är stödet på vägen dit. För att en individ ska ta steget att söka hjälp och och ta sig hela vägen genom  processen att lämna behövs bland annat:</p>\n<ul>\n<li>En låg tröskel in i systemet och en kontaktväg som inte upplevs som myndighetsstyrd.</li>\n<li>En första kontakt som skapar tillit och trygghet, snarare än en formell kontakt som representerar en myndighet.</li>\n<li>Systematisk uppföljning och personlig kontakt — eftersom individen kämpar med både ensamhet, missbruk och framtidstro så är det centralt att någon följer med i avhoppare-processen</li>\n</ul>\n<h2>BETEENDEINSATS</h2>\n<p>Utifrån insikterna tog vi fram underlag för en nationell stödlinje som ska fungera som en brygga mellan individer och myndigheter, en stödlinje som ska ligga hos civilsamhället. Den ska sänka tröskeln för individer som vill lämna organiserad brottslighet, att ta hjälp från myndigheter, bygga tillit genom en oberoende personlig vägledning som kan förklara steg, krav och stöd att påbörja en avhoppare-process.\nFörstudien ger Fryshuset ett konkret material att ta vidare för att skapa en nationell stödlinje som är mer användarcentrerad med avhopparens behov och upplevelser som utgångspunkt. </p>\n<p>Läs hela förstudien <a href=\"https://bra.se/kunskapsstod/lokalt-och-regionalt-stod/erfarenhetsbank/arkiv/2024-08-23-fryshuset-nudging---beteendedesign-for-anvandardriven-innovation-for-fler-avhopp-fran-kriminella-grupperingar#:~:text=Fryshuset%20Nudging%20%E2%80%93%20Beteendedesign%20f%C3%B6r%20anv%C3%A4ndardriven%20innovation,f%C3%B6r%20individer%20som%20vill%20l%C3%A4mna%20organiserad%20brottslighet.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">här </a></p>"}},"quote":{"childMarkdownRemark":{"html":"<p>\"Fältarna försökte vara trevliga och stötta mig, men samtidigt gick de till polisen med det jag sa. Det bröt helt mitt förtroende för dem.\" - från intervju </p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4390243902439024,"src":"//images.ctfassets.net/lltyaequ0bsw/5F7WpN2jBj6kFubswjfWKl/07a9b1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design"],"slug":"grader-av-en-skollunch","client":"Konstfacks masterutbildning Design Ecologies, WWF Sverige, Mission Matmiljö och Helsingborgs Stad.","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h2>GRADER AV EN SKOLLUNCH</h2>\n<p>Hur kommer en vanlig skolmåltid att se ut år 2060 om vi lyckas hålla den globala uppvärmningen vid 1,5 grader? Och vad händer om vi misslyckas och världen når 3 graders uppvärmning?</p>","plainText":"GRADER AV EN SKOLLUNCH\n\nHur kommer en vanlig skolmåltid att se ut år 2060 om vi lyckas hålla den globala uppvärmningen vid 1,5 grader? Och vad händer om vi misslyckas och världen når 3 graders uppvärmning?\n"}},"body":{"childMarkdownRemark":{"html":"<h2>SPEKULATIV DESIGN &#x26; FRAMSYN SOM METOD</h2>\n<p>I Grader av en skollunch har vi använt spekulativ design och framsyn för att utforska hur framtidens skolmåltider påverkas av klimatförändringar. Metoden hjälper oss att föreställa oss alternativa framtider som annars kan vara ogreppbara och göra konsekvenserna av våra vardagsval, tydligare. Vad händer om vi förändrar eller  om vi inte förändrar våra matvanor, våra system eller våra värderingar?</p>\n<p>– Med vår vandringsutställning vill vi skapa diskussioner om vilken framtid vi vill leva i, och visa hur de val vi gör idag formar morgondagens värld. Skollunchen är något de flesta av oss kan relatera till, och med över en miljon skolmåltider som serveras varje dag, kan en hållbar omställning här få stor påverkan och skapa ringar på vattnet, Kajsa Wallin Lindström Beteendelabbet</p>\n<h2>ATT UPPLEVA GRADER AV EN SKOLLUNCH</h2>\n<p>Grader av en skollunch är en interaktiv turnerande utställning med idé, koncept och design av Beteendelabbet där designelever från Konstfacks masterutbildning Design Ecologies tagit fram interaktiva upplevelser som sträcker sig över hela matsystemet.</p>\n<p>Att kliva in i Grader av en skollunch är som att resa framåt i tiden – till skolåret 2060. Genom ljud, doft, smak och olika artefakter får du på ena sidan av matbordet uppleva olika framtider där vi lyckats begränsa den globala uppvärmningen till 1,5 grader, och på andra sidan är måltiderna designade som en framtid där temperaturen stigit till 3 grader.\nUtställningen väcker både nyfikenhet och eftertanke. Vad händer med våra matvanor, våra relationer och våra värderingar när resurserna blir knappare – eller när vi lyckas ställa om? Genom att kombinera berättelser, design och forskning gör vi framtiden greppbar och känslomässigt nära.</p>\n<h2>BOKA UTSTÄLLNINGEN</h2>\n<p>Att beställa utställningen till er organisation, skola eller event är ett sätt att göra framtidsfrågorna konkreta. Den fungerar som en startpunkt för dialog och lärande om innovation, hållbarhet, beteendeförändring och systemskifte. Genom spekulativ design och framsyn blir komplexa frågor begripliga – och inspirerar till handling här och nu.\nUtställningen kan med fördel användas , som en del av en konferens, mässa  eller som ett inslag i ert hållbarhetsarbete. Den väcker engagemang, skapar samtal och hjälper besökaren att föreställa sig en framtid de själva vill vara med och forma.</p>\n<p><a href=\"https://www.svt.se/nyheter/lokalt/helsingborg/elever-testar-klimatets-skrackscenarier-luktar-pa-framtidens-skollunch\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Här</a> kan du se ett inslag från SVT nyheter från utställningens öppning i Helsingborg </p>"}},"quote":{"childMarkdownRemark":{"html":"<p>”Barns matvanor formas tidigt. Därför tror vi starkt på skolrestaurangernas kraft att skapa nya, hållbara matnormer i linje med Agenda 2030,” Ulrika Backlund,WWF</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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stad","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h2>Varför ett proteinskifte?</h2>\n<p>För att möta både klimatkrisen och den dalande folkhälsan behöver vi förändra hur vi äter. Ett viktigt steg i detta är att genomföra ett proteinskifte. Det innebär att vi minskar konsumtionen av kött och andra animaliska produkter. I stället bör vi äta mer hållbara proteiner, exempelvis baljväxter, fullkornsprodukter, nötter, frön och andra växtbaserade alternativ.  </p>","plainText":"Varför ett proteinskifte?\n\nFör att möta både klimatkrisen och den dalande folkhälsan behöver vi förändra hur vi äter. Ett viktigt steg i detta är att genomföra ett proteinskifte. Det innebär att vi minskar konsumtionen av kött och andra animaliska produkter. I stället bör vi äta mer hållbara proteiner, exempelvis baljväxter, fullkornsprodukter, nötter, frön och andra växtbaserade alternativ.  \n"}},"body":{"childMarkdownRemark":{"html":"<h2>Varför skolmaten?</h2>\n<p>Varje dag serveras 1,7 miljoner måltider i landets  skolmatsalar och i skrivande stund går  ungefär 1,4 miljoner barn i grund- och gymnasieskolan i Sverige. Det finns en otrolig potential att genom ett proteinskifte göra dessa måltider mer hållbara och därmed minska Sveriges totala klimatavtryck avsevärt! Skolmaten kan också bli en viktig pusselbit för att förändra de normer som idag står i vägen för ett mer storskaligt proteinskifte. </p>\n<h2>Verktygslådan</h2>\n<p>I Proteinskiftet i skolan - 6 verktyg för omställning har vi samlat insikter, tips och goda exempel från skolor och kommuner som har som gjort ett proteinskifte och därmed ställt om till en mer hållbar skolmåltid. Materialet består av konkreta verktyg (insatser), interaktiva delar och posters för att inspirera, vägleda och underlätta för fler att ta nästa (eller det första) steget i ett proteinskifte. Verktygslådan kan användas av alla som arbetar med skolmat- på ett eller annat sätt och som är intresserad av att driva en positiv och hållbar utveckling. Verktygslådan har utvecklats i samarbete med Helsingborg Stad och projektet finansieras av Vinnova. </p>\n<h3>Verktygslådan innehåller 6 verktyg;</h3>\n<ol>\n<li>Formulera- skapa gemensam riktning</li>\n<li>Förankra - från kök till klassrum</li>\n<li>Inkludera - skapa ägarskap</li>\n<li>Presentera - namnge och placera</li>\n<li>Experimentera - testa, mät och utvärdera </li>\n<li>Fira!- Ge positiv återkoppling </li>\n</ol>\n<h3>Den innehåller också:</h3>\n<ul>\n<li>3 posters </li>\n<li>En mall för målsättningar </li>\n<li>Märkningar för klimatsmarta rätter</li>\n<li>Massor av länkar och tips </li>\n</ul>\n<h3>Arbetar du med skolmat eller hållbarhetsfrågor kopplade till den offentliga måltiden och är nyfiken på vår verktygslåda?</h3>\n<p>Maila proteinskifteiskolan@beteendelabbet.se så skickar vi dig en PDF eller en tryckt variant.</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Det finns stor potential att etablera nya typer av matvanor och normer kring mat i tidig ålder. Jag tror stenhårt på kraften i Sveriges skolmåltider. Ulrika Backlund, Matexpert &#x26; dietist Världsnaturfonden WWF</p>"}},"images":[{"sizes":{"base64":"data:image/png;base64,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","aspectRatio":1.4390243902439024,"s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Här genomförde Beteendelabbet ett innovationsprojekt för att utveckla lösningar för framtidens hållbara boende med fokus på matsvinn. Idag slänger genomsnittssvensken över 70 kg mat per år. Hur bör vi leva i framtiden för att skapa hållbara beteenden som minskar matsvinnet?</p>","plainText":"Utmaning\n\nHSB Living Lab är ett experimentboende där allting är förberett för forskning och allting i bostadshusets mäts medan de boende i huset lever ett vanligt liv. Här genomförde Beteendelabbet ett innovationsprojekt för att utveckla lösningar för framtidens hållbara boende med fokus på matsvinn. Idag slänger genomsnittssvensken över 70 kg mat per år. Hur bör vi leva i framtiden för att skapa hållbara beteenden som minskar matsvinnet?\n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsikt</strong></h3>\n<p>Genom observation av matavfall och intervjuer med de boende om deras matvanor visade det sig att de konsumerade mycket ägg men också att de slängde mycket frukt och grönt. De boende pratade också om att eftersom maten produceras långt bort är det svårt att känna någon anknytning som skapar värde för maten.  </p>\n<h3><strong>Beteendeinsats</strong></h3>\n<p>En workshop tillsammans med de boende kring matvanor och matsvinn resulterade i projektet The Urban Hens, ett lokalt cirkulärt matsystem där de boende gemensamt tar hand om en grupp hönor som bor i ett modulärt hönshus placerat nära bostadshuset. De boende ger hönsen sitt matavfall och får färska närproducerade ägg tillbaka. </p>\n<h3>Implementering:</h3>\n<p>Tillsammans med de boende designades en prototyp för hönshus anpassat till urbana miljöer. Huset designades som ett modulärt system för att underlätta montering, och fästena är 3D-printade av biobaserat material för att minska miljöpåverkan. </p>\n<h3>Uppföljning:</h3>\n<p>För att kunna isolera hönshusets effekt jämförde vi data mot en kontrollgrupp. Kontrollgruppen bestod av liknande bostadshus, där inga beteendeförändrande insatser gjordes. Projektet har visat sig minska husets matavfall med över 12 procent och samtidigt skapat både gemenskap bland grannarna och ökad boendetrivsel.</p>\n<h3>Läs/se mer</h3>\n<ul>\n<li><a href=\"https://fastighetstidningen.se/ett-evigt-kackel-i-hsb-living-lab/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Fastighetstidningen</a> har skrivit om projektet </li>\n<li><a href=\"https://sverigesradio.se/artikel/6673374\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sveriges Radio</a> gjorde ett inslag om de urbana hönorna</li>\n<li>även <a href=\"https://www.svt.se/nyheter/lokalt/vast/honor-ska-minska-matsvinn-i-experimenthuset\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SVT</a> uppmärksammade projektet </li>\n</ul>"}},"quote":{"childMarkdownRemark":{"html":"<p>En tomat jag odlar själv, slänger jag sällan.</p>\n<p>– Boende HSB living lab</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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slänger så här mycket mat per år. Hur kan vi leva i framtiden för att skapa hållbara beteenden som minskar matsvinnet?</p>"}}}]}},{"node":{"id":"a4925fee-9754-52b3-9dac-732c42312243","title":"Beteendedesign för minskad bilpendling ","year":"2022-2023","disciplines":["Beteendedesign ","Nudging ","Mobilitet","Hållbarhet","Framsyn","beteendedriven framsyn"],"slug":"beteendedesign-foer-minskad-bilpendling","client":"Vinnova,  Uppsala Kommun , STUNS,  Björklinge C,  Krook & Tjäder ","heroVideo":"L3tJiQeCGvI","introduction":{"childMarkdownRemark":{"html":"<h2>Utmaning</h2>\n<p>Uppsala är Sveriges största landsbygdskommun och bilpendling från de mindre orterna in till staden genererar stora mängder skadliga koldioxidutsläpp. Som ett led i sitt klimatarbete ville kommunen undersöka hur hållbar beteendeförändring kan minska biltrafiken. I samarbete med Uppsala kommun, STUNS och Björklinge centrum ville Beteendelabbet testa om  erbjudandet av fler lokala möjligheter till distansarbete kan påverka antalet bilresor och samtidigt främja näringslivet på landsbygderna.  </p>\n<h2>Beteendeinsikt</h2>\n<p>Genom omvärdsanalys av liknande initiativ och affärsmodeller,  platsbesök, enkäter och intervjuer kartlade Beteendelabbet upplevelser, beteenden och behov kring arbetspendling, distansarbete och livspusslet.  I kartläggningen upptäcktes ett stort  intresse för en lokal arbetshubb i orten Björklinge, 2,5 mil från Uppsala. Här var det många som uttryckte en önskan om att variera var de arbetar och flera angav social gemenskap som en anledning för dem att använda lokalen. En enkät specifikt för Björklinge gav ytterligare insikter som också togs vidare genom intervjuer. Bland annat upptäcktes att: </p>\n<p>88 av 100 respondenter önskade arbeta närmare sitt hem </p>\n<p>90 av 100 kan tänka sig att prova på att jobba från en lokal arbetshubb</p>","plainText":"Utmaning\n\nUppsala är Sveriges största landsbygdskommun och bilpendling från de mindre orterna in till staden genererar stora mängder skadliga koldioxidutsläpp. Som ett led i sitt klimatarbete ville kommunen undersöka hur hållbar beteendeförändring kan minska biltrafiken. I samarbete med Uppsala kommun, STUNS och Björklinge centrum ville Beteendelabbet testa om  erbjudandet av fler lokala möjligheter till distansarbete kan påverka antalet bilresor och samtidigt främja näringslivet på landsbygderna.  \n\nBeteendeinsikt\n\nGenom omvärdsanalys av liknande initiativ och affärsmodeller,  platsbesök, enkäter och intervjuer kartlade Beteendelabbet upplevelser, beteenden och behov kring arbetspendling, distansarbete och livspusslet.  I kartläggningen upptäcktes ett stort  intresse för en lokal arbetshubb i orten Björklinge, 2,5 mil från Uppsala. Här var det många som uttryckte en önskan om att variera var de arbetar och flera angav social gemenskap som en anledning för dem att använda lokalen. En enkät specifikt för Björklinge gav ytterligare insikter som också togs vidare genom intervjuer. Bland annat upptäcktes att: \n\n88 av 100 respondenter önskade arbeta närmare sitt hem \n\n90 av 100 kan tänka sig att prova på att jobba från en lokal arbetshubb\n"}},"body":{"childMarkdownRemark":{"html":"<h2>The Local Hub</h2>\n<p>Projektets andra del innebar skapandet av en pop-up arbetshubb i Björklinge som under sex månader ska fungera som en testarena för utformandet tjänsten och av ett skalbart hållbart koncept. En före detta frisörsalong mitt i Björklinge Centrum omvandlades till en social och inbjudande plats där den som vill kan skaffa medlemskap och arbeta på distans. Lokalens inredning och materialval är gjorda utifrån ett cirkulärt tänk och alla möbler är second hand.  </p>\n<p>En stor del av arbetet med The Local Hub bestod också av designandet och utformandet av projektets hemsida som ger medlemmarna möjligheten att förhandsboka kontorsplatser och mötesrum.</p>\n<p>The Local Hub invigdes den 30 mars, kommunstyrelsens ordförande i Uppsala kommun Erik Pelling klippte bandet och höll invigningstal för journalister och intresserad allmänhet. </p>\n<p>Lokalen har 20 kontorsplatser såväl som mötesrum, fokusrum och sociala ytor för fika och samvaro. Vem som helst (privatpersoner såväl som företag) är välkomna att bli medlemmar och för ett förmånligt pris använda The Local Hub som alternativ arbetsplats. </p>\n<h2>Vägen framåt</h2>\n<p>Fram till 2024 pågår ett löpande och iterativt arbete där formen för en arbetshubb arbetas fram, både som fysisk plats, dess erbjudande och som lönsam tjänst. Det återstår ännu att se hur tjänsten utvecklas vad gäller medlemsantal och hur detta i förlängningen påverkar bilismen. </p>\n<p>Med förhoppning att projektet ska verka systemförändrande och leda till fler arbetshubbar är tanken att projektet sammanfattas i en guide med lärdomar. Förhoppningen är att detta material sedan används av exempelvis entreprenörer, bygdeföreningar, utvecklingsgrupper och företag som vill skapa en liknande arbetshubb i andra tätorter på landsbygden i Uppsala och övriga Sverige.</p>\n<p>Här hittar du <a href=\"https://thelocalhub.se/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Local Hubs hemsida</a>\noch här <a href=\"https://www.instagram.com/thelocalhub_bjorklinge/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">projektets instagram </a></p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Vi ser The local hub som en storskalig prototyp där vi formar den efter användarnas behov och beteenden<br>\n<em>Cecilia Carlqvist, landsbygdsstrateg på Uppsala kommun</em></p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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Detta skapar inte bara en otrevlig offentlig miljö utan utgör också en stor miljöfara. Cigaretter innehåller ämnen som är mycket skadliga för djur och miljö och som inte kan brytas ner av naturen. När fimpar hamnar i dagvattenbrunnar och slutligen i vattendrag får detta förödande konsekvenser för våra sjöar och hav.   </p>\n<h3>Beteendeinsikt</h3>\n<p>Genom ett fältbesök undersöktes beteendmönster kring var folk röker och slänger fimpar. Tre insikter blev extra tydliga:</p>\n<ul>\n<li>Olika “rökzoner” identifierades; platser där det var mycket fimpar på marken. Exempelvis var det mycket fimpar vid passager av butik/tunnelbanestationer samt vid diverse sitt- och hållplatser.</li>\n<li>Det var i många fall långt mellan den plats där rökningen sker (rökzonerna) och den plats där askfat placerats. </li>\n<li>Det var inte alltid tydligt var den rökande faktiskt får och bör slänga sin fimp.</li>\n</ul>","plainText":"Utmaning\n\nVarje år slängs fimpar motsvarande ca 108 ton plast utomhus i Sverige.  Detta skapar inte bara en otrevlig offentlig miljö utan utgör också en stor miljöfara. Cigaretter innehåller ämnen som är mycket skadliga för djur och miljö och som inte kan brytas ner av naturen. När fimpar hamnar i dagvattenbrunnar och slutligen i vattendrag får detta förödande konsekvenser för våra sjöar och hav.   \n\nBeteendeinsikt\n\nGenom ett fältbesök undersöktes beteendmönster kring var folk röker och slänger fimpar. Tre insikter blev extra tydliga:\n\nOlika “rökzoner” identifierades; platser där det var mycket fimpar på marken. Exempelvis var det mycket fimpar vid passager av butik/tunnelbanestationer samt vid diverse sitt- och hållplatser.\n\nDet var i många fall långt mellan den plats där rökningen sker (rökzonerna) och den plats där askfat placerats. \n\nDet var inte alltid tydligt var den rökande faktiskt får och bör slänga sin fimp.\n"}},"body":{"childMarkdownRemark":{"html":"<h3>Beteendeinsats</h3>\n<p>Tre olika dekaler designades utifrån de tre beteendeinsikterna. En dekal som fångar uppmärksamheten och visar vägen till en lämplig plats för att slänga fimpar. En annan dekal syftade till att minska avståndet mellan “rökzonen” och platsen där fimpar bör slängas. En tredje design gjordes för att märka ut de platser där  fimpar får och bör slängas. Designen för dessa dekaler var enkel, med “cigarettkodade” symboler och färger. </p>\n<p>Dekalerna klistrades direkt på marken eller på “askfat” och utöver dessa bestod kampanjen också av utdelning av fick-askkoppar till de personer som köpte cigaretter i närliggande Direkten-anslutna butiker. </p>\n<h3>Resultat</h3>\n<p>Kampanjen pågick under två veckor och mätningar visar att nedskräpningen (mängden fimpar på marken) minskade med 50%. Håll Sverige Rent tittar nu på att implementera liknande lösningar på flera platser runt om i landet. </p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Färska studier visar att rökare är en av de grupper som skräpar ner i större utsträckning än genomsnittet. Kan vi prata direkt till rökarna har vi större chanser att ändra beteendemönster och se till att fimparna hamnar där de hör hemma framöver <em>Johanna Ragnartz, Håll Sverige Rent</em></p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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","aspectRatio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Men endast 25% av Sveriges befolkning kan tänka sig att konsumera mindre animaliskt och mer vegetariskt, där smak är en av de vanligaste barriärerna till att skifta till växtbaserade proteiner.</p>\n<h3>Experimentet</h3>\n<p>Vi ville genom ett smakexperiment väcka reflektion kring våra matvanor och utmana de fördomar vi ofta har om vegetarisk mat. Under tre dagar deltog över 200 festivalbesökare i experimentet, där deltagarna fick smaka på två identiska tacos och sedan svara på frågor i ett formulär efteråt. Uppgiften var enkel: Vilken trodde de var kött respektive vegetarisk?</p>","plainText":"Utmaning\n\nFör att nå de globala målen i Agenda 2030 är en övergång till mer växtbaserade proteiner avgörande, både för vår hälsa och för klimatet. Men endast 25% av Sveriges befolkning kan tänka sig att konsumera mindre animaliskt och mer vegetariskt, där smak är en av de vanligaste barriärerna till att skifta till växtbaserade proteiner.\n\nExperimentet\n\nVi ville genom ett smakexperiment väcka reflektion kring våra matvanor och utmana de fördomar vi ofta har om vegetarisk mat. Under tre dagar deltog över 200 festivalbesökare i experimentet, där deltagarna fick smaka på två identiska tacos och sedan svara på frågor i ett formulär efteråt. Uppgiften var enkel: Vilken trodde de var kött respektive vegetarisk?\n"}},"body":{"childMarkdownRemark":{"html":"<h3>Beteendeinsikt</h3>\n<p>Smakexperimentet erbjöd en unik möjlighet att samla in beteendedata och insikter i en autentisk miljö. Till skillnad från traditionella enkäter gav detta experiment en direkt inblick i deltagarnas faktiska upplevelser och reaktioner på matval. Resultatet visade att endast ett fåtal kunde känna skillnad på växtbaserat och animaliskt protein.</p>\n<h3>Resultat</h3>\n<p>Till skillnad från traditionella enkäter ger detta experiment en direkt inblick i deltagarnas faktiska upplevelser och reaktioner på mat, resultatet visar att vi inte alltid har så lätt att avgöra skillnad på animaliska- och växtbaserade proteiner. I samband med experimentet frågade vi även deltagarna om de kunde tänka sig att äta mer växtbaserat framöver. 85% svarade ja. Det visar att det finns en stor potential att hjälpa fler att göra mer hållbara matval.</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Vi ville göra ett experiment som väcker reflektion kring våra matval och utmanar fördomar vi har om vegetarisk mat.</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/4gxYSUNDX1BST0ZJTEUAAQEAAAxITGlubwIQAABtbnRyUkdCIFhZWiAHzgACAAkABgAxAABhY3NwTVNGVAAAAABJRUMgc1JHQgAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLUhQICAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABFjcHJ0AAABUAAAADNkZXNjAAABhAAAAGx3dHB0AAAB8AAAABRia3B0AAACBAAAABRyWFlaAAACGAAAABRnWFlaAAACLAAAABRiWFlaAAACQAAAABRkbW5kAAACVAAAAHBkbWRkAAACxAAAAIh2dWVkAAADTAAAAIZ2aWV3AAAD1AAAACRsdW1pAAAD+AAAABRtZWFzAAAEDAAAACR0ZWNoAAAEMAAAAAxyVFJDAAAEPAAACAxnVFJDAAAEPAAACAxiVFJDAAAEPAAACAx0ZXh0AAAAAENvcHlyaWdodCAoYykgMTk5OCBIZXdsZXR0LVBhY2thcmQgQ29tcGFueQAAZGVzYwAAAAAAAAASc1JHQiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAABJzUkdCIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAWFlaIAAAAAAAAPNRAAEAAAABFsxYWVogAAAAAAAAAAAAAAAAAAAAAFhZWiAAAAAAAABvogAAOPUAAAOQWFlaIAAAAAAAAGKZAAC3hQAAGNpYWVogAAAAAAAAJKAAAA+EAAC2z2Rlc2MAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABkZXNjAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAAAAAAAAAAAAAAAAZGVzYwAAAAAAAAAsUmVmZXJlbmNlIFZpZXdpbmcgQ29uZGl0aW9uIGluIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAALFJlZmVyZW5jZSBWaWV3aW5nIENvbmRpdGlvbiBpbiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHZpZXcAAAAAABOk/gAUXy4AEM8UAAPtzAAEEwsAA1yeAAAAAVhZWiAAAAAAAEwJVgBQAAAAVx/nbWVhcwAAAAAAAAABAAAAAAAAAAAAAAAAAAAAAAAAAo8AAAACc2lnIAAAAABDUlQgY3VydgAAAAAAAAQAAAAABQAKAA8AFAAZAB4AIwAoAC0AMgA3ADsAQABFAEoATwBUAFkAXgBjAGgAbQByAHcAfACBAIYAiwCQAJUAmgCfAKQAqQCuALIAtwC8AMEAxgDLANAA1QDbAOAA5QDrAPAA9gD7AQEBBwENARMBGQEfASUBKwEyATgBPgFFAUwBUgFZAWABZwFuAXUBfAGDAYsBkgGaAaEBqQGxAbkBwQHJAdEB2QHhAekB8gH6AgMCDAIUAh0CJgIvAjgCQQJLAlQCXQJnAnECegKEAo4CmAKiAqwCtgLBAssC1QLgAusC9QMAAwsDFgMhAy0DOANDA08DWgNmA3IDfgOKA5YDogOuA7oDxwPTA+AD7AP5BAYEEwQgBC0EOwRIBFUEYwRxBH4EjASaBKgEtgTEBNME4QTwBP4FDQUcBSsFOgVJBVgFZwV3BYYFlgWmBbUFxQXVBeUF9gYGBhYGJwY3BkgGWQZqBnsGjAadBq8GwAbRBuMG9QcHBxkHKwc9B08HYQd0B4YHmQesB78H0gflB/gICwgfCDIIRghaCG4IggiWCKoIvgjSCOcI+wkQCSUJOglPCWQJeQmPCaQJugnPCeUJ+woRCicKPQpUCmoKgQqYCq4KxQrcCvMLCwsiCzkLUQtpC4ALmAuwC8gL4Qv5DBIMKgxDDFwMdQyODKcMwAzZDPMNDQ0mDUANWg10DY4NqQ3DDd4N+A4TDi4OSQ5kDn8Omw62DtIO7g8JDyUPQQ9eD3oPlg+zD88P7BAJECYQQxBhEH4QmxC5ENcQ9RETETERTxFtEYwRqhHJEegSBxImEkUSZBKEEqMSwxLjEwMTIxNDE2MTgxOkE8UT5RQGFCcUSRRqFIsUrRTOFPAVEhU0FVYVeBWbFb0V4BYDFiYWSRZsFo8WshbWFvoXHRdBF2UXiReuF9IX9xgbGEAYZRiKGK8Y1Rj6GSAZRRlrGZEZtxndGgQaKhpRGncanhrFGuwbFBs7G2MbihuyG9ocAhwqHFIcexyjHMwc9R0eHUcdcB2ZHcMd7B4WHkAeah6UHr4e6R8THz4faR+UH78f6iAVIEEgbCCYIMQg8CEcIUghdSGhIc4h+yInIlUigiKvIt0jCiM4I2YjlCPCI/AkHyRNJHwkqyTaJQklOCVoJZclxyX3JicmVyaHJrcm6CcYJ0kneierJ9woDSg/KHEooijUKQYpOClrKZ0p0CoCKjUqaCqbKs8rAis2K2krnSvRLAUsOSxuLKIs1y0MLUEtdi2rLeEuFi5MLoIuty7uLyQvWi+RL8cv/jA1MGwwpDDbMRIxSjGCMbox8jIqMmMymzLUMw0zRjN/M7gz8TQrNGU0njTYNRM1TTWHNcI1/TY3NnI2rjbpNyQ3YDecN9c4FDhQOIw4yDkFOUI5fzm8Ofk6Njp0OrI67zstO2s7qjvoPCc8ZTykPOM9Ij1hPaE94D4gPmA+oD7gPyE/YT+iP+JAI0BkQKZA50EpQWpBrEHuQjBCckK1QvdDOkN9Q8BEA0RHRIpEzkUSRVVFmkXeRiJGZ0arRvBHNUd7R8BIBUhLSJFI10kdSWNJqUnwSjdKfUrESwxLU0uaS+JMKkxyTLpNAk1KTZNN3E4lTm5Ot08AT0lPk0/dUCdQcVC7UQZRUFGbUeZSMVJ8UsdTE1NfU6pT9lRCVI9U21UoVXVVwlYPVlxWqVb3V0RXklfgWC9YfVjLWRpZaVm4WgdaVlqmWvVbRVuVW+VcNVyGXNZdJ114XcleGl5sXr1fD19hX7NgBWBXYKpg/GFPYaJh9WJJYpxi8GNDY5dj62RAZJRk6WU9ZZJl52Y9ZpJm6Gc9Z5Nn6Wg/aJZo7GlDaZpp8WpIap9q92tPa6dr/2xXbK9tCG1gbbluEm5rbsRvHm94b9FwK3CGcOBxOnGVcfByS3KmcwFzXXO4dBR0cHTMdSh1hXXhdj52m3b4d1Z3s3gReG54zHkqeYl553pGeqV7BHtje8J8IXyBfOF9QX2hfgF+Yn7CfyN/hH/lgEeAqIEKgWuBzYIwgpKC9INXg7qEHYSAhOOFR4Wrhg6GcobXhzuHn4gEiGmIzokziZmJ/opkisqLMIuWi/yMY4zKjTGNmI3/jmaOzo82j56QBpBukNaRP5GokhGSepLjk02TtpQglIqU9JVflcmWNJaflwqXdZfgmEyYuJkkmZCZ/JpomtWbQpuvnByciZz3nWSd0p5Anq6fHZ+Ln/qgaaDYoUehtqImopajBqN2o+akVqTHpTilqaYapoum/adup+CoUqjEqTepqaocqo+rAqt1q+msXKzQrUStuK4trqGvFq+LsACwdbDqsWCx1rJLssKzOLOutCW0nLUTtYq2AbZ5tvC3aLfguFm40blKucK6O7q1uy67p7whvJu9Fb2Pvgq+hL7/v3q/9cBwwOzBZ8Hjwl/C28NYw9TEUcTOxUvFyMZGxsPHQce/yD3IvMk6ybnKOMq3yzbLtsw1zLXNNc21zjbOts83z7jQOdC60TzRvtI/0sHTRNPG1EnUy9VO1dHWVdbY11zX4Nhk2OjZbNnx2nba+9uA3AXcit0Q3ZbeHN6i3ynfr+A24L3hROHM4lPi2+Nj4+vkc+T85YTmDeaW5x/nqegy6LzpRunQ6lvq5etw6/vshu0R7ZzuKO6070DvzPBY8OXxcvH/8ozzGfOn9DT0wvVQ9d72bfb794r4Gfio+Tj5x/pX+uf7d/wH/Jj9Kf26/kv+3P9t////2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAALABQDAREAAhEBAxEB/8QAFwABAAMAAAAAAAAAAAAAAAAACAUGB//EACUQAAICAgEDBAMBAAAAAAAAAAECAwQFEQYABxIIEyExFCJBUf/EABgBAQADAQAAAAAAAAAAAAAAAAMBAgQF/8QAJBEAAQQBAwMFAAAAAAAAAAAAAQACAxFhBBMhEjGhFDJCUcH/2gAMAwEAAhEDEQA/AJLmjXe8HHLHF8tWo5apLX/Ojs0qbM9R/j25QQ58QCSN60Q2tdFO3eYBILB+u6kafetjuBlYB3QuYGnx5kylyhHl6kkcMsVSnW/IkUIAWLqoY/r4g71o/wA/nUOgdI7peBXlII4dsk91S7Ha2pdSvZwuZY46aFJIvdRXfRGx5ED71rYPz1ncyBhqR9HNIPTsHyPhLD04ckyWVjtSWLTGSHH+yjRKIyELkFf1A2NAff8AnW/Qi3kY/UkzieShL6hcpYt8vytaRlWBrcczpFGsfm7RgszeIGySx+T89OG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Aj!","year":"2020","disciplines":["Beteenderesan","Nudging"],"slug":"tryggare-byggarbetsplats-med-oekad-tillbudsrapportering","client":"Wästbygg ","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h3>Utmaning</h3>\n<p>Byggarbetsplatsen är en av Sveriges farligaste arbetsplatser. En god tillbudsrapportering, det vill säga rapporter om skador eller eventuella risker är en viktig faktor för ett fungerande, proaktivt säkerhetsarbete. Wästbygg ville med hjälp av nudging öka sin tillbudsrapporting och därmed skapa en säkrare arbetsmiljö.</p>\n<h3>Beteendeinsikt</h3>\n<p>I intervjuer med anställda och genom kartläggning av beteenden på byggarbetsplatsen upptäcktes bland annat att själva ordet “tillbud” upplevdes komplext och förknippades med allvarlig skada eller död. Därmed uteblev rapporter där “ingen kom till skada” eller där det bara fanns risk för skada. Oklara rutiner och en tidskrävande process bidrog till utebliven rapportering.</p>","plainText":"Utmaning\n\nByggarbetsplatsen är en av Sveriges farligaste arbetsplatser. En god tillbudsrapportering, det vill säga rapporter om skador eller eventuella risker är en viktig faktor för ett fungerande, proaktivt säkerhetsarbete. Wästbygg ville med hjälp av nudging öka sin tillbudsrapporting och därmed skapa en säkrare arbetsmiljö.\n\nBeteendeinsikt\n\nI intervjuer med anställda och genom kartläggning av beteenden på byggarbetsplatsen upptäcktes bland annat att själva ordet “tillbud” upplevdes komplext och förknippades med allvarlig skada eller död. Därmed uteblev rapporter där “ingen kom till skada” eller där det bara fanns risk för skada. Oklara rutiner och en tidskrävande process bidrog till utebliven rapportering.\n"}},"body":{"childMarkdownRemark":{"html":"<h3>Beteendeinsats</h3>\n<p>Rapporteringsstationer placerades ut i direkt anslutning till arbetsmomenten för att påminna vid rätt tidpunkt samt underlätta processen för rapportering. Aj! och Oj! användes för att tydligare förklara vilken rapport som passar vid vilket tillfälle. Ständigt uppdaterade affischer med återkoppling och positiv feedback kring antalet inkomna rapporter och vilka åtgärder som vidtagits utifrån vad som rapporterats in placerades runt om på arbetsplatsen.</p>\n<h3>Resultat</h3>\n<p>Under de 18 månader som insatserna utvärderas nästan dubblerades antalet tillbudsrapporter i jämförelse med föregående period. Framförallt ökade de rapporter som gäller riskfyllda händelser och uppmärksammade brister i arbetsmiljön . Även antalet faktiska olyckor minskade.</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>\"Tack vare nudgeprojekt har vi sett hur vi med små medel kan uppnå stor beteendeförändring\" Susanne Liljedahl, VD Wästbygg </p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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främja det kollektiva resandet i staden och minska bilismen. Metodstödet grundar sig i tre så kallade “beteendetyper”, en kartläggning av resenärers olika behov som underlättar för utveckling av träffsäkra lösningar. Metodstödet kategoriserar målgrupper efter deras beteenden, förmågor och behov snarare än demografi eller egenskaper.</p>\n<h2>Hur har beteendetyperna tagits fram?</h2>\n<p>Materialet har arbetats fram systematiskt genom enkäter, beteendeteori, experiment samt intervjuer med invånare i Linköpings kommun.</p>\n<p>Beteendetyperna har kategoriserats utifrån hur ofta de utför beteendet “att resa kollektivt” vartefter deras förmåga, möjlighet och motivation (COM-B modellen) till att resa mer kollektivt har kartlagts. För vardera beteendetyp har ett övergripande behov identifierats. Utifrån behovet har ledande principer tagits fram för idéer om hur behoven kan mötas med mål om att designa träffsäkra beteendeinsatser.\nBaserat på denna kartläggning och kategorisering ges rekommendationer för olika beteendeförändrande insatser för respektive beteendetyp.</p>","plainText":"Varför beteendetyper?\n\nDetta metodstöd är framtaget med syfte att användas i arbete för att främja det kollektiva resandet i staden och minska bilismen. Metodstödet grundar sig i tre så kallade “beteendetyper”, en kartläggning av resenärers olika behov som underlättar för utveckling av träffsäkra lösningar. Metodstödet kategoriserar målgrupper efter deras beteenden, förmågor och behov snarare än demografi eller egenskaper.\n\nHur har beteendetyperna tagits fram?\n\nMaterialet har arbetats fram systematiskt genom enkäter, beteendeteori, experiment samt intervjuer med invånare i Linköpings kommun.\n\nBeteendetyperna har kategoriserats utifrån hur ofta de utför beteendet “att resa kollektivt” vartefter deras förmåga, möjlighet och motivation (COM-B modellen) till att resa mer kollektivt har kartlagts. För vardera beteendetyp har ett övergripande behov identifierats. Utifrån behovet har ledande principer tagits fram för idéer om hur behoven kan mötas med mål om att designa träffsäkra beteendeinsatser. \nBaserat på denna kartläggning och kategorisering ges rekommendationer för olika beteendeförändrande insatser för respektive beteendetyp.\n"}},"body":{"childMarkdownRemark":{"html":"<h2>När kan metodstödet användas?</h2>\n<p>Metodstödet kan användas vid exempelvis verksamhetsplanering och beslutsprocesser, i utvecklandet av kampanjbrief mot byrå eller som verktyg till idé-processer och skapande av beteendeinsatser.</p>\n<h2>Till för att testas</h2>\n<p>Du får gratis tillgång till metodstödet genom att maila oss på <strong>hej@beteendelabbet.se</strong>. Vår ambition är att materialet används och därigenom utvecklas och vi tar mer än gärna emot feedback från er. Om ni vill berätta för oss hur ni använt metodstödet och vad det resulterade i blir vi jätteglada. Lycka till!</p>"}},"quote":null,"images":[{"sizes":{"base64":"data:image/png;base64,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","aspectRatio":1.4390243902439024,"src":"//images.ctfassets.net/lltyaequ0bsw/4KYCr81Oa0HryLyJx4AWf7/e19ae4a33f43d7e05fee11ff6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","beteendedesign","retail"],"slug":"6-ton-mer-frukt-och-groent","client":"ICA-X","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h3>Utmaning</h3>\n<p>Åtta av tio svenskar äter för lite frukt och grönt. Ett av ICAs långsiktiga mål är att hjälpa sina kunder gå från vilja till handling med att uppnå Livsmedelsverkets rekommendation kring 500 gram frukt och grönt per person och dag. Som en del av detta arbete ville man undersöka hur man kan jobba med nudging - för att göra det lätt att välja rätt - i butiken utan att använda pekpinnar eller ekonomiska drivkrafter.</p>\n<h3>Beteendeinsikt</h3>\n<p>I en butiksmiljö överöses vi av intryck och för att spara energi går vår hjärna in i autopilots-läge. Vi fattar snabba, ogenomtänkta beslut som inte alltid är i linje med våra långsiktiga ambitioner. Vi är ofta stressade, trötta och hungriga när vi handlar vilket gör att vi gärna går i redan upptrampade spår och tenderar att handla samma produkter som vi “brukar”. I den här miljön är vi också känsliga för sådant som pockar på vår uppmärksamhet såsom extrapriser och produktplacering. </p>","plainText":"Utmaning\n\nÅtta av tio svenskar äter för lite frukt och grönt. Ett av ICAs långsiktiga mål är att hjälpa sina kunder gå från vilja till handling med att uppnå Livsmedelsverkets rekommendation kring 500 gram frukt och grönt per person och dag. Som en del av detta arbete ville man undersöka hur man kan jobba med nudging - för att göra det lätt att välja rätt - i butiken utan att använda pekpinnar eller ekonomiska drivkrafter.\n\nBeteendeinsikt\n\nI en butiksmiljö överöses vi av intryck och för att spara energi går vår hjärna in i autopilots-läge. Vi fattar snabba, ogenomtänkta beslut som inte alltid är i linje med våra långsiktiga ambitioner. Vi är ofta stressade, trötta och hungriga när vi handlar vilket gör att vi gärna går i redan upptrampade spår och tenderar att handla samma produkter som vi “brukar”. I den här miljön är vi också känsliga för sådant som pockar på vår uppmärksamhet såsom extrapriser och produktplacering. \n"}},"body":{"childMarkdownRemark":{"html":"<h3>Beteendeinsats</h3>\n<p>För att undersöka vad i butiksmiljön som kan hjälpa fler att välja frukt och grönt genomfördes tre experiment i sex butiker under fyra veckor där två av dessa gav positiva resultat.</p>\n<p>Det första experimentet syftade till att öka försäljningen av fryst broccoli. Detta gjordes genom att rikta kundens uppmärksamhet mot frysdisken, som annars är en ganska steril och anonym miljö, genom att visa vägen med dekaler och skyltning i signalstarka färger. Den kostnadseffektiva och enkla nudgeinsatsen gav god effekt då försäljningen av broccoli ökade med 30 procent. </p>\n<p>Den andra insatsen som testades var att med hjälp av en dekal markera en plats i kundvagnen för frukt och grönt. Syftet var att både påminna om dessa varor men också göra kunden uppmärksam på vilka val hen gör i butiken.  Denna insats gav tyvärr inga tydliga positiva effekter på försäljningen av frukt och grönt. </p>\n<p>I det tredje experimentet exponerades morötter, äpplen, krossade tomater och burkmajs på nya ställen i butiken - som till exempel vid kassan och i närheten av brödet tillsammans med ny skyltning. Resultatet motsvarade en ökad försäljning för alla produkter på i genomsnitt 23 procent. </p>\n<h3>Resultat</h3>\n<p>Sammanlagt ökade de två lyckade experimenten försäljningen med hela 6 ton frukt och grönsaker. En ökning som inte bara innebär en vinst för butiken, den innebär med stor sannolikhet också att fler kunder har ätit mer frukt &#x26; grönt vilket i förlängningen har positiv påverkan på såväl folkhälsan som klimatet. ICA Gruppens innovationshub kommer att ta med sig lärdomarna från detta projekt i sitt fortsatta arbete för hållbara matvanor. </p>"}},"quote":{"childMarkdownRemark":{"html":"<blockquote>\n<p>Att testa och utvärdera olika nudges i våra butiker ger oss viktiga lärdomar kring hur vi kan fortsätta att utveckla våra butiksmiljöer för att skapa nya värden för kunder, butiken och planeten</p>\n<p><em>Robert Nordh, ICAx – ICA Gruppens innovationshub</em></p>\n</blockquote>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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Detta är inte alltid till vår fördel i tider när vi behöver förändra våra beteenden enligt myndigheternas riktlinjer till följd av covid-19. Det kan vara svårt att skapa nya beteenden i redan invanda mönster. Därför kan vi behöva nudges som hjälper oss till att förändra vårt automatiska vardagsbeteende. Vi har tagit fram nudgematerial (bland annat stickers och <a href=\"https://www.rix90.se/dekor/golvdekaler/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">golvdekaler</a> ) som du enkelt kan skicka till tryck och sätta upp i offentlig miljö.</p>","plainText":"Utmaning\n\nMånga gånger är våra beteenden ganska omedvetna, känslostyrda eller sker på vana och rutin. Detta är inte alltid till vår fördel i tider när vi behöver förändra våra beteenden enligt myndigheternas riktlinjer till följd av covid-19. Det kan vara svårt att skapa nya beteenden i redan invanda mönster. Därför kan vi behöva nudges som hjälper oss till att förändra vårt automatiska vardagsbeteende. Vi har tagit fram nudgematerial (bland annat stickers och golvdekaler ) som du enkelt kan skicka till tryck och sätta upp i offentlig miljö.\n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Nudgematerialet</strong></h3>\n<p>Folkhälsomyndigheten har gått ut med riktlinjer om att vi till exempel borde hålla fysiskt avstånd och tvätta våra händer ofta och länge.</p>\n<p>Information är bra, men att kommunicera där beteendet faktiskt sker, eller borde ske, är bättre. Därför har vi tagit fram material som lämpar sig till att sättas upp i beslutssituationer där vi borde förändra våra beteenden. Vi vill aktivera de livsavgörande besluten genom att kommunicera vid rätt tidpunkt. </p>\n<p>Det har uppmärksammats att myndigheternas informationsinsatser inte nått fram till vissa utsatta grupper. Därför ville vi göra budskapet enkelt, inkluderande och lätt att förstå för alla. I materialet som tagits fram påminns du bland annat att tänka på folk som arbetar inom vården och folk i riskgrupp via emojis istället för massa text. Forskning visar att vi snabbare uppfattar budskapet i en text med emojis och att vi associerar de med känslor.</p>\n<p><a href=\"https://beteendelabbet.se/contact\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kontakta oss</a> om du vill ha tillgång till materialet gratis med instruktioner och rekommendationer för implementering. Tack till tryckeri Rix90 som gav oss en bra deal för att trycka upp detta material. Lycka till!</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Vår hjärna är programmerad för att snabbt kunna läsa av ansiktsuttryck. Det kan vara en förklaring till varför vår hjärna processar emojis som mer emotionell kommunikation - Linda Lindström</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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Det är längre än man tror. Låten \"blinka lilla stjärna\" är på pricken 30 sekunder lång. Därför tog vi fram klistermärken med låttexten som kan sättas upp på 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590w,\n//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=1180&h=820&q=50&fit=fill&bg=rgb%3A000000 1180w,\n//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=2360&h=1640&q=50&fit=fill&bg=rgb%3A000000 2360w,\n//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=2799&h=1945&q=50&fit=fill&bg=rgb%3A000000 2799w","srcWebp":"//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=2360&h=1640&q=50&fm=webp&fit=fill&bg=rgb%3A000000","srcSetWebp":"//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=590&h=410&q=50&fm=webp&fit=fill&bg=rgb%3A000000 590w,\n//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=1180&h=820&q=50&fm=webp&fit=fill&bg=rgb%3A000000 1180w,\n//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=2360&h=1640&q=50&fm=webp&fit=fill&bg=rgb%3A000000 2360w,\n//images.ctfassets.net/lltyaequ0bsw/1m1CYqLVSe6zxgQEXCTVWH/665bf119a87ab52047d03d352f7ceccb/_DSC83832.jpg?w=2799&h=1945&q=50&fm=webp&fit=fill&bg=rgb%3A000000 2799w","sizes":"(max-width: 2360px) 100vw, 2360px"},"description":"För att minska smittospridningen av covid-19 behöver vi hålla fysisk distans. Gärna två meters avstånd enligt myndigheter. Det är svårt att gissa sig till och kan ibland vara svårt att komma ihåg. Därför har vi tagit fram klisterremsor som visar avståndet."},{"sizes":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4390243902439024,"src":"//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=2360&h=1640&q=50&fit=fill&bg=rgb%3A000000","srcSet":"//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=590&h=410&q=50&fit=fill&bg=rgb%3A000000 590w,\n//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=1180&h=820&q=50&fit=fill&bg=rgb%3A000000 1180w,\n//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=2360&h=1640&q=50&fit=fill&bg=rgb%3A000000 2360w,\n//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=3540&h=2460&q=50&fit=fill&bg=rgb%3A000000 3540w","srcWebp":"//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=2360&h=1640&q=50&fm=webp&fit=fill&bg=rgb%3A000000","srcSetWebp":"//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=590&h=410&q=50&fm=webp&fit=fill&bg=rgb%3A000000 590w,\n//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=1180&h=820&q=50&fm=webp&fit=fill&bg=rgb%3A000000 1180w,\n//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=2360&h=1640&q=50&fm=webp&fit=fill&bg=rgb%3A000000 2360w,\n//images.ctfassets.net/lltyaequ0bsw/1701WMUWfs4hGvcVniChtX/b7054928314ba5fe5f121965ff059b05/_DSC86322.jpeg?w=3540&h=2460&q=50&fm=webp&fit=fill&bg=rgb%3A000000 3540w","sizes":"(max-width: 2360px) 100vw, 2360px"},"description":"Enligt folkhälsomyndigeten ska vi hålla fysiskt avstånd, gärna två meter. Det kan ett beteende vi kan aktivera genom att sätta upp fotspår och därmed illustrera hur långt avståndet bör 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❤️👵🏻"}],"heroImage":{"sizes":{"base64":"data:image/jpeg;base64,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Våra levnadsvanor idag är varken hållbara för oss själva eller vår planet. Under en konferens med 900 besökare utförde vi ett gerillaexperiment för att undersöka om en mindre portionsstorlek kan fungera som en nudge mot ett mer hälsosamt beteende. </p>","plainText":"Utmaning:\n\nOm alla människor på jorden hade samma levnadsvanor som vi i Sverige skulle vi enligt WWF(2019) behöva drygt 4,3 jordklot. Våra levnadsvanor idag är varken hållbara för oss själva eller vår planet. Under en konferens med 900 besökare utförde vi ett gerillaexperiment för att undersöka om en mindre portionsstorlek kan fungera som en nudge mot ett mer hälsosamt beteende. \n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsikt:</strong></h3>\n<p>Vi människor är evolutionärt programmerade till lathet. Vi slösar ogärna energi, varken fysisk eller psykisk och finns det en genväg fram till vårt mål, ja då tar vi den! Denna lathet är en rest från när vi var tvungna att spara på energin för att orka jaga eller fly vid plötslig fara. Nu för tiden märks denna lathet även när vi ställs inför ett val. Om ett av alternativen i detta val kräver mindre ansträngning av oss kommer vi med största sannolikhet att välja det, även om det andra alternativet kanske vore bättre för oss. Vi kallar denna tankefälla för \"Genvägsfällan\". </p>\n<h3><strong>Beteendeinsats:</strong></h3>\n<p>För att hantera \"Genvägsfällan\" använde vi oss av nudgingverktyget \"Förändra standardvalet\". Detta verktyg går ut på att förekomma människors lathet med ett standardval, det vill säga ett förvalt alternativ som kräver minimalt med ansträngning. Ett sådant standardval underlättar för människor utan att begränsa deras valfrihet. </p>\n<p>Under fikapausen på konferensen placerades två stora buffébord på lokalens två olika våningar. Det enda som skilde borden åt var storleken på de brownies som serverades. På det ena buffébordet serverades hela brownies och på det andra delade vi dem på hälften. Det fanns möjlighet för samtliga deltagare att förse sig med mer brownie om de så önskade. Antalet personer och åtgång av kakor för dessa personer registrerades fortlöpande av personal på plats. Efter experimentet frågades några av deltagarna på båda planen om de var nöjda med fikat eller om de velat ha mer/mindre.</p>\n<h3><strong>Resultat:</strong></h3>\n<p>Experimentet visar att portionsstorleken spelar roll.<br>\nPå våningsplanet där halva brownies serverades var den totala åtgången 21kg medan det på planet som serverade hela brownies gick åt mer än dubbelt så mycket; 47kg.Samtliga deltagare var nöjda med sitt fika, även de som “bara” serverats en halv brownie. Experimentet visar att en enkel och kostnadseffektiv nudge som att minska portionsstorlek på den mat som serveras kan knuffa folk till att äta mindre och mer hållbart. Genom att enkelt minska portionsstorleken kan vi vara med och bidra till en bättre och mer hållbar planet.</p>"}},"quote":null,"images":[{"sizes":{"base64":"data:image/jpeg;base64,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","year":"2022","disciplines":["Nudging","Behavioral design","Behavioral change activites"],"slug":"behavioral-change-activites-for-reduced-air-pollution-in-sko","client":"UNDP ","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h2>Challenge</h2>\n<p>Air pollution causes serious  health problems  to the citizens  in Skopje, North Macedonia. A survey carried out by UNDP in 2017 shows that 45% of the households are heated with firewood, 31 with electricity and only 21 % are connected to and use the central heating system. This project seeks to test how behavioral science could be implemented to tackle air pollution in the city of Skopje and lead towards improvement of the air quality and the overall quality of life. </p>\n<h2>Four local projects</h2>\n<p>The idea was to support local organizations in Skopje to conduct behavioral change activities that will downscale the effects of air pollution through conducting nudge(s). Through an open call, four local projects were selected to address air pollution in different ways. To strengthen all four teams’ capacity to implement a behavioral science approach, the UNDP brought in a behavioral change consultant (Ida Lemoine from Beteendelabbet). </p>","plainText":"Challenge\n\nAir pollution causes serious  health problems  to the citizens  in Skopje, North Macedonia. A survey carried out by UNDP in 2017 shows that 45% of the households are heated with firewood, 31 with electricity and only 21 % are connected to and use the central heating system. This project seeks to test how behavioral science could be implemented to tackle air pollution in the city of Skopje and lead towards improvement of the air quality and the overall quality of life. \n\nFour local projects\n\nThe idea was to support local organizations in Skopje to conduct behavioral change activities that will downscale the effects of air pollution through conducting nudge(s). Through an open call, four local projects were selected to address air pollution in different ways. To strengthen all four teams’ capacity to implement a behavioral science approach, the UNDP brought in a behavioral change consultant (Ida Lemoine from Beteendelabbet). \n"}},"body":{"childMarkdownRemark":{"html":"<p>This project and its four case studies should be seen as the first step in the process.  Applying behavioral science in mobility and energy consumption gives the potential to support consumers in making more energy-efficient choices, and can over time lead to reduced air pollution. All the four projects together managed to:</p>\n<p>🚴‍♀️  get more citizens to walk and bike instead of taking the car for shorter distances by introducing a behavioral challenge.</p>\n<p> 💡 change habits in terms of how households used electrical appliances and reduce energy consumption by 7%.</p>\n<p>🏘️ raise community awareness and mobilize citizens to participate in educational activities about the effects of air pollution and to apply for energy efficient subsidies for more green heating systems at home. </p>\n<p>👩‍👩‍👦‍👦 create different “Eco and energy efficient profiles” of people living in Skopje that will help future policy makers towards a more human-centric approach in its energy policies, laws, regulations, and subsidies for the citizens in Skopje.</p>\n<h2>Now what?</h2>\n<p>The recommendation is that the UNDP should continue its work and support more projects across the country in conducting nudges and behavioral change activities. And the best way to create this big movement, where everyone involved can learn from one another, is with a Behavioral Change Program/ Learning platform. This learning platform can unite multiple stakeholders to collaborate and learn from one another what works and what doesn't. In the long run, this model can accelerate a global green behavioral movement for reduced air pollution.</p>\n<p>Read more about the projekt in this UNDP <a href=\"https://www.undp.org/north-macedonia/blog/behavioral-change-activities-reduce-air-pollution-skopje\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">blog post </a></p>\n<p>Disclaimer </p>\n<ul>\n<li>This project is prepared by Ida Lemoine at The Behavior Lab within the project \"Tackling Air Pollution in the City of Skopje\" implemented by the United Nations Development Program (UNDP) in North Macedonia in partnership with the Ministry of Environment and Physical Planning and the City of Skopje. The project is financially supported by Sweden. The views expressed in this case are those of the author and do not necessarily reflect the views of Sweden, UNDP North Macedonia or the other project partners.</li>\n</ul>"}},"quote":{"childMarkdownRemark":{"html":"<p>Air pollution is a complex issue that requires a multi-stakeholder approach in understanding and creating long-term solutions</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4390243902439024,"src":"//images.ctfassets.n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Experiment"],"slug":"gamify-us","client":"Gamify Us","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h3><strong>Utmaning:</strong></h3>\n<p>På konferensen Gamify-Us 2018 gjorde vi ett nudgingexperiment för att få fler besökare att välja vegetarisk lunch. Experimentet syftade till att undersöka hur en enkel nudge kan vara en hjälp på vägen till mer klimat- och hälsosamma vanor. </p>","plainText":"Utmaning:\n\nPå konferensen Gamify-Us 2018 gjorde vi ett nudgingexperiment för att få fler besökare att välja vegetarisk lunch. Experimentet syftade till att undersöka hur en enkel nudge kan vara en hjälp på vägen till mer klimat- och hälsosamma vanor. \n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsikt:</strong></h3>\n<p>Vi människor är bekväma vilket gör att vi sällan bryr oss om att frångå förvalda alternativ. Denna insikt gör att vi genom att förändra det förvalda alternativet också kan förändra beteenden.</p>\n<h3><strong>Beteendeinsats:</strong></h3>\n<p>I anmälningsformuläret till konferensen ändrade vi så att vegetarisk lunch blev förvalt. Ville du istället ha kött var du tvungen att göra ett aktivt val och frångå det förvalda. </p>\n<h3><strong>Resultat:</strong></h3>\n<p>Att ha det vegetariska alternativet förvalt resulterade i att 90% av besökarna åt vegetariskt. Det kan jämföras med året innan då endast 12% gjorde detsamma, då kött var det förvalda alternativet.</p>\n<p>Undersökningar visar att många kan tänka sig att välja vegetariskt, både av miljö-och hälsoskäl. Trots detta är det få som får från vilja till handling. Vi fastnar lätt i gamla hjulspår och många av våra vardagliga val sker på automatik. Det finns därför en oerhörd potential i att använda nudging och förändra förvalda alternativ för en mer hållbar värld, både miljö- och hälsomässigt.</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Resultatet som presenterades för gästerna av Beteendelabbet resulterade i stort jubel och applåder. </p>\n<p>– Sara Ek, Projektledare, GamifyUs</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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gärningar i vardagen genom gamification. Som ny användare av Deedster får man svara på frågor kring sina vanor och får sedan på ett enkelt och visuellt sätt se sitt klimatavtryck. Sedan påbörjar du som användare din klimatresa och rör dig framåt genom att utföra goda gärningar, med målet att leva mer klimatsmart. Tillsammans med Beteendelabbet ville Deedster uppmuntra till mer långvariga klimatvanor och inte bara engångsbeteenden. De viktigaste frågeställningarna inför projektet var: Hur kan vi fortsätta att motivera användaren genom hela resan mot ett mer klimatsmart liv och hur hjälper vi användaren att skapa goda, bestående vanor?</p>\n<h3><strong>Beteendeinsikt:</strong></h3>\n<p>Vi började med att identifiera appens viktigaste beteendet, det som Deedster främst vill att användaren ska göra. Deedster ville få sina användare att förändra sina vanor och utföra de goda gärningarna i verkligheten. Det viktigaste beteendet som appen uppmuntrar till är alltså ett långvarigt, klimatsmart agerande. Vi behövde ge gärningarna mer utrymme i appen och se till att användarna var motiverade att utföra dessa gärningar. </p>","plainText":"Utmaning:\n\nDeedster är ett startupföretag inom techbranschen som vill hjälpa sin användare att utföra miljövänliga gärningar i vardagen genom gamification. Som ny användare av Deedster får man svara på frågor kring sina vanor och får sedan på ett enkelt och visuellt sätt se sitt klimatavtryck. Sedan påbörjar du som användare din klimatresa och rör dig framåt genom att utföra goda gärningar, med målet att leva mer klimatsmart. Tillsammans med Beteendelabbet ville Deedster uppmuntra till mer långvariga klimatvanor och inte bara engångsbeteenden. De viktigaste frågeställningarna inför projektet var: Hur kan vi fortsätta att motivera användaren genom hela resan mot ett mer klimatsmart liv och hur hjälper vi användaren att skapa goda, bestående vanor?\n\nBeteendeinsikt:\n\nVi började med att identifiera appens viktigaste beteendet, det som Deedster främst vill att användaren ska göra. Deedster ville få sina användare att förändra sina vanor och utföra de goda gärningarna i verkligheten. Det viktigaste beteendet som appen uppmuntrar till är alltså ett långvarigt, klimatsmart agerande. Vi behövde ge gärningarna mer utrymme i appen och se till att användarna var motiverade att utföra dessa gärningar. \n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsats:</strong></h3>\n<p>Genom beteendeanalys, workshops, prototyper och tester skapade vi tillsammans med Deedster en habit tracker (beteende-följare),\nfta. Gärningarna kan vara till exempel att se över vilka apparater i hemmet som står på stand by, välja en vegetarisk lunch eller åka kollektivt istället för att ta bilen. </p>\n<p>Med Habit Tracker kan användaren se sin utveckling och varje utförd gärning belönas med positiv feedback. Habit tracker ser till att hålla användarens motivation uppe med tydlig grafik över framsteg och med ett ständigt sikte på målet. Gamification hjälper användaren att transformera en god gärning till en god vana.</p>\n<p>Habit Tracker kommer att vara en del av appen Deedster från och med mars 2019. 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konsumtion","year":"2016","disciplines":["Nudging","Beteendekollen","Beteendeinsikt","Design","Experiment"],"slug":"ica-butiken","client":"ICA","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h3><strong>Utmaning</strong></h3>\n<p>Köttkonsumtionen påverkar klimatet lika mycket som världens alla bilar, bussar, båtar och flygplan tillsammans. ICA ville få sina kunder att minska konsumtionen av kött till fördel av vegetariska alternativ.</p>","plainText":"Utmaning\n\nKöttkonsumtionen påverkar klimatet lika mycket som världens alla bilar, bussar, båtar och flygplan tillsammans. ICA ville få sina kunder att minska konsumtionen av kött till fördel av vegetariska alternativ.\n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsikt</strong></h3>\n<p>Vi började projektet med analys av butiksmiljöer, kundundersökningar och samtal med butiksägare. Produktplacering och svårigheter att gå från vilja till handling var de vanligaste hindren som stod i vägen för kunderna att välja vegetariskt. Vi valde att lägga fokus på Sveriges populäraste kötträtter; tacos och köttfärssås. </p>\n<h3><strong>Beteendeinsats</strong></h3>\n<p>Vi designade beslutsmiljöer som gjorde det gröna valet mer tillgängligt genom att placera morötter i köttdisken och bönor i tacohyllan. Vi klistrade gröna fotspår på golvet som ledde fram till klimat - och hälsosmarta produkter och i skyltningen uppmuntrade vi kunderna att dryga ut köttfärsen med morötter. Både för sin egen och för miljöns skull. </p>\n<h3><strong>Resultat:</strong></h3>\n<p>Nudgekombinationen testades i 13 butiker och jämfördes mot en kontrollgrupp med 13 andra likvärdiga butiker. Under projektets sju veckor minskade försäljningen av köttfärs med 917 kg medan försäljningen av morötter och bönor ökade med 956 kg. Om detta skulle implementeras i alla ICAs butiker under ett år, skulle klimateffekten motsvara över 25 000 varv runt jorden med bil. En positiv effekt för både individ, ICA och planet.</p>"}},"quote":null,"images":[{"sizes":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/4gxYSUNDX1BST0ZJTEUAAQEAAAxITGlubwIQAABtbnRyUkdCIFhZWiAHzgACAAkABgAxAABhY3NwTVNGVAAAAABJRUMgc1JHQgAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLUhQICAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABFjcHJ0AAABUAAAADNkZXNjAAABhAAAAGx3dHB0AAAB8AAAABRia3B0AAACBAAAABRyWFlaAAACGAAAABRnWFlaAAACLAAAABRiWFlaAAACQAAAABRkbW5kAAACVAAAAHBkbWRkAAACxAAAAIh2dWVkAAADTAAAAIZ2aWV3AAAD1AAAACRsdW1pAAAD+AAAABRtZWFzAAAEDAAAACR0ZWNoAAAEMAAAAAxyVFJDAAAEPAAACAxnVFJDAAAEPAAACAxiVFJDAAAEPAAACAx0ZXh0AAAAAENvcHlyaWdodCAoYykgMTk5OCBIZXdsZXR0LVBhY2thcmQgQ29tcGFueQAAZGVzYwAAAAAAAAASc1JHQiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAABJzUkdCIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAWFlaIAAAAAAAAPNRAAEAAAABFsxYWVogAAAAAAAAAAAAAAAAAAAAAFhZWiAAAAAAAABvogAAOPUAAAOQWFlaIAAAAAAAAGKZAAC3hQAAGNpYWVogAAAAAAAAJKAAAA+EAAC2z2Rlc2MAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABkZXNjAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAAAAAAAAAAAAAAAAZGVzYwAAAAAAAAAsUmVmZXJlbmNlIFZpZXdpbmcgQ29uZGl0aW9uIGluIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAALFJlZmVyZW5jZSBWaWV3aW5nIENvbmRpdGlvbiBpbiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHZpZXcAAAAAABOk/gAUXy4AEM8UAAPtzAAEEwsAA1yeAAAAAVhZWiAAAAAAAEwJVgBQAAAAVx/nbWVhcwAAAAAAAAABAAAAAAAAAAAAAAAAAAAAAAAAAo8AAAACc2lnIAAAAABDUlQgY3VydgAAAAAAAAQAAAAABQAKAA8AFAAZAB4AIwAoAC0AMgA3ADsAQABFAEoATwBUAFkAXgBjAGgAbQByAHcAfACBAIYAiwCQAJUAmgCfAKQAqQCuALIAtwC8AMEAxgDLANAA1QDbAOAA5QDrAPAA9gD7AQEBBwENARMBGQEfASUBKwEyATgBPgFFAUwBUgFZAWABZwFuAXUBfAGDAYsBkgGaAaEBqQGxAbkBwQHJAdEB2QHhAekB8gH6AgMCDAIUAh0CJgIvAjgCQQJLAlQCXQJnAnECegKEAo4CmAKiAqwCtgLBAssC1QLgAusC9QMAAwsDFgMhAy0DOANDA08DWgNmA3IDfgOKA5YDogOuA7oDxwPTA+AD7AP5BAYEEwQgBC0EOwRIBFUEYwRxBH4EjASaBKgEtgTEBNME4QTwBP4FDQUcBSsFOgVJBVgFZwV3BYYFlgWmBbUFxQXVBeUF9gYGBhYGJwY3BkgGWQZqBnsGjAadBq8GwAbRBuMG9QcHBxkHKwc9B08HYQd0B4YHmQesB78H0gflB/gICwgfCDIIRghaCG4IggiWCKoIvgjSCOcI+wkQCSUJOglPCWQJeQmPCaQJugnPCeUJ+woRCicKPQpUCmoKgQqYCq4KxQrcCvMLCwsiCzkLUQtpC4ALmAuwC8gL4Qv5DBIMKgxDDFwMdQyODKcMwAzZDPMNDQ0mDUANWg10DY4NqQ3DDd4N+A4TDi4OSQ5kDn8Omw62DtIO7g8JDyUPQQ9eD3oPlg+zD88P7BAJECYQQxBhEH4QmxC5ENcQ9RETETERTxFtEYwRqhHJEegSBxImEkUSZBKEEqMSwxLjEwMTIxNDE2MTgxOkE8UT5RQGFCcUSRRqFIsUrRTOFPAVEhU0FVYVeBWbFb0V4BYDFiYWSRZsFo8WshbWFvoXHRdBF2UXiReuF9IX9xgbGEAYZRiKGK8Y1Rj6GSAZRRlrGZEZtxndGgQaKhpRGncanhrFGuwbFBs7G2MbihuyG9ocAhwqHFIcexyjHMwc9R0eHUcdcB2ZHcMd7B4WHkAeah6UHr4e6R8THz4faR+UH78f6iAVIEEgbCCYIMQg8CEcIUghdSGhIc4h+yInIlUigiKvIt0jCiM4I2YjlCPCI/AkHyRNJHwkqyTaJQklOCVoJZclxyX3JicmVyaHJrcm6CcYJ0kneierJ9woDSg/KHEooijUKQYpOClrKZ0p0CoCKjUqaCqbKs8rAis2K2krnSvRLAUsOSxuLKIs1y0MLUEtdi2rLeEuFi5MLoIuty7uLyQvWi+RL8cv/jA1MGwwpDDbMRIxSjGCMbox8jIqMmMymzLUMw0zRjN/M7gz8TQrNGU0njTYNRM1TTWHNcI1/TY3NnI2rjbpNyQ3YDecN9c4FDhQOIw4yDkFOUI5fzm8Ofk6Njp0OrI67zstO2s7qjvoPCc8ZTykPOM9Ij1hPaE94D4gPmA+oD7gPyE/YT+iP+JAI0BkQKZA50EpQWpBrEHuQjBCckK1QvdDOkN9Q8BEA0RHRIpEzkUSRVVFmkXeRiJGZ0arRvBHNUd7R8BIBUhLSJFI10kdSWNJqUnwSjdKfUrESwxLU0uaS+JMKkxyTLpNAk1KTZNN3E4lTm5Ot08AT0lPk0/dUCdQcVC7UQZRUFGbUeZSMVJ8UsdTE1NfU6pT9lRCVI9U21UoVXVVwlYPVlxWqVb3V0RXklfgWC9YfVjLWRpZaVm4WgdaVlqmWvVbRVuVW+VcNVyGXNZdJ114XcleGl5sXr1fD19hX7NgBWBXYKpg/GFPYaJh9WJJYpxi8GNDY5dj62RAZJRk6WU9ZZJl52Y9ZpJm6Gc9Z5Nn6Wg/aJZo7GlDaZpp8WpIap9q92tPa6dr/2xXbK9tCG1gbbluEm5rbsRvHm94b9FwK3CGcOBxOnGVcfByS3KmcwFzXXO4dBR0cHTMdSh1hXXhdj52m3b4d1Z3s3gReG54zHkqeYl553pGeqV7BHtje8J8IXyBfOF9QX2hfgF+Yn7CfyN/hH/lgEeAqIEKgWuBzYIwgpKC9INXg7qEHYSAhOOFR4Wrhg6GcobXhzuHn4gEiGmIzokziZmJ/opkisqLMIuWi/yMY4zKjTGNmI3/jmaOzo82j56QBpBukNaRP5GokhGSepLjk02TtpQglIqU9JVflcmWNJaflwqXdZfgmEyYuJkkmZCZ/JpomtWbQpuvnByciZz3nWSd0p5Anq6fHZ+Ln/qgaaDYoUehtqImopajBqN2o+akVqTHpTilqaYapoum/adup+CoUqjEqTepqaocqo+rAqt1q+msXKzQrUStuK4trqGvFq+LsACwdbDqsWCx1rJLssKzOLOutCW0nLUTtYq2AbZ5tvC3aLfguFm40blKucK6O7q1uy67p7whvJu9Fb2Pvgq+hL7/v3q/9cBwwOzBZ8Hjwl/C28NYw9TEUcTOxUvFyMZGxsPHQce/yD3IvMk6ybnKOMq3yzbLtsw1zLXNNc21zjbOts83z7jQOdC60TzRvtI/0sHTRNPG1EnUy9VO1dHWVdbY11zX4Nhk2OjZbNnx2nba+9uA3AXcit0Q3ZbeHN6i3ynfr+A24L3hROHM4lPi2+Nj4+vkc+T85YTmDeaW5x/nqegy6LzpRunQ6lvq5etw6/vshu0R7ZzuKO6070DvzPBY8OXxcvH/8ozzGfOn9DT0wvVQ9d72bfb794r4Gfio+Tj5x/pX+uf7d/wH/Jj9Kf26/kv+3P9t////2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAANABQDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABgf/xAAoEAABAwIEBgIDAAAAAAAAAAACAQMEBREABgchCBITIzFBUXEVcoH/xAAYAQADAQEAAAAAAAAAAAAAAAADBQYEAv/EACsRAAEDAwEHAgcAAAAAAAAAAAECAxEABCESIjFBUWFxkROhFBUjscHR8P/aAAwDAQACEQMRAD8AimadCNPGpE+ZDpNSp5A42pMRpJti4aFd4dlsKKl0SybfzAGwvSkuGRE7uEY8c+NGu3HA+6ltEbSo7Tv7H2p4nDXpZn3LoyGI1RyDWCQEhzqEw6bbiXVO8244Qne9+ZOUvGFpuG9fpOkZ5/unKELDYeZlKhnFKaHw061UCmtQsvcSDa0kE7KTYp9QU+LEpWRPi9sMFW6kwEDHc0RN+hwan1bXVCT7yJ8UaqteaU3zapsVpemI+FK6id+f9l9r7THXw4TsSTBPE9u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ledarskap","year":"2016-2020","disciplines":["Beteendevetenskap","Beteendeinsikter","Beteendedesign"],"slug":"baettre-sortering-and-noejdare-hyresgaester-med-lokalt-ledarskap","client":"Gästrike Återvinnare ","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h2>Utmaning</h2>\n<p>Skräpiga återvinningsrum, felaktig sortering och missnöjda hyresgäster är vanliga problem som de allra flesta fastighetsägare känner igen. Det är en utmaning att få många personer med olika ambitionsnivåer och motiv att samarbeta kring ett gemensamt åtagande såsom återvinning. Situationer som denna, där individernas beteenden inte alltid tjänar det gemensamma målet kallas för “allmänningarnas tragedi”. Nobelpristagaren och nationalekonomen Ellinor Ostrom har ägnat sitt liv i att forska på just detta dilemma och har i sin forskning sammanställt åtta gemensamma designprinciper för lyckade samarbeten. Vi inspirerades av Ostroms principer om delaktighet och medbestämmande i utformandet av nudgeinsatser till Nordost. </p>\n<h2>Beteendeinsikt</h2>\n<p>Under intervjuer och workshops med de boende fick vi veta att många upplevde återvinningsrummen som mörka, illaluktande och otrygga. Det fanns också en tydlig kunskapslucka hos många av de boende kring hur och varför man bör sortera sitt avfall och det saknades någon form av muntlig kommunikation/information. En återkommande tanke som delades av många boende var “ varför ska jag sortera rätt/ ändra mitt beteende, när ingen annan gör det?”</p>","plainText":"Utmaning\n\nSkräpiga återvinningsrum, felaktig sortering och missnöjda hyresgäster är vanliga problem som de allra flesta fastighetsägare känner igen. Det är en utmaning att få många personer med olika ambitionsnivåer och motiv att samarbeta kring ett gemensamt åtagande såsom återvinning. Situationer som denna, där individernas beteenden inte alltid tjänar det gemensamma målet kallas för “allmänningarnas tragedi”. Nobelpristagaren och nationalekonomen Ellinor Ostrom har ägnat sitt liv i att forska på just detta dilemma och har i sin forskning sammanställt åtta gemensamma designprinciper för lyckade samarbeten. Vi inspirerades av Ostroms principer om delaktighet och medbestämmande i utformandet av nudgeinsatser till Nordost. \n\nBeteendeinsikt\n\nUnder intervjuer och workshops med de boende fick vi veta att många upplevde återvinningsrummen som mörka, illaluktande och otrygga. Det fanns också en tydlig kunskapslucka hos många av de boende kring hur och varför man bör sortera sitt avfall och det saknades någon form av muntlig kommunikation/information. En återkommande tanke som delades av många boende var “ varför ska jag sortera rätt/ ändra mitt beteende, när ingen annan gör det?”\n"}},"body":{"childMarkdownRemark":{"html":"<h2>Beteendeinsats</h2>\n<h3>Lokalt ledarskap</h3>\n<p>Vi skapade två nya yrkesroller med titeln miljövärd, vars uppdrag var att skapa personlig närvaro, observera hyresgästernas sortering och skapa en positiv dialog kring återvinning. Bland annat knackade värdarna på hos 750 hushåll, delade ut sorteringspåsar och förklarade hur en ska sortera rätt och varför det är viktigt. </p>\n<h3>Positiv återkoppling</h3>\n<p>I och med sin närvaro i miljörummen kunde Miljövärdarna hjälpa de boende att sortera rätt, svara på frågor och även påpeka och förebygga misstag. Miljövärdarna hade också en viktig uppgift att ge personlig och direkt beröm när de boende utförde önskvärda beteenden. </p>\n<h3>Visa vägen</h3>\n<p>Som en del i en redan pågående upprustning av området  byggdes också nya, transparenta och rymliga miljörum. De nya miljörummen var försedda med skärmar där en instruktionsvideo för sortering visades. På dessa skärmar gavs återkoppling för hur sorteringen förbättrats jämfört med fjolåre</p>\n<h2>Resultat</h2>\n<p>Projektet i Nordost syftar till långsiktig beteendeförändring och startade redan 2016 vilket gör att resultaten är många, direkt kopplade till återvinningen är bland annat att projektet ökade mängden korrekt sorterat matavfall och minskade mängden restavfall. Dessutom ökade den positiva upplevelsen av sortering bland hyresgästerna. </p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Den här gången känns satsningen på riktigt- Hyresgäst, Nordost 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korrekt sorterat matavfall ökade </p>"}}},{"title":"+ 30%","description":{"childMarkdownRemark":{"html":"<p>Mängden korrekt sorterade förpackningar och tidningar ökade </p>"}}}]}},{"node":{"id":"8c5bcf3a-47ee-5563-ab9d-78e60720a3ab","title":"Nudgeguide för minskad nedskräpning","year":"2022","disciplines":["Nudging  ","Beteendedesign","Guide"],"slug":"nudgeguide-foer-minskad-nedskraepning","client":"Håll Sverige Rent ","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h3>Varför en nudgeguide?</h3>\n<p>På uppdrag av Håll Sverige Rent har vi tagit fram en guide för dig som arbetar med att minska nedskräpning av fimpar och snusprillor på offentliga platser. Nudgeguiden baseras på Håll Sverige Rent- och Beteendelabbets praktiska erfarenhet och beteendevetenskapliga kompetens och är ett vägledande material med både inspiration och handfasta verktyg. </p>","plainText":"Varför en nudgeguide?\n\nPå uppdrag av Håll Sverige Rent har vi tagit fram en guide för dig som arbetar med att minska nedskräpning av fimpar och snusprillor på offentliga platser. Nudgeguiden baseras på Håll Sverige Rent- och Beteendelabbets praktiska erfarenhet och beteendevetenskapliga kompetens och är ett vägledande material med både inspiration och handfasta verktyg. \n"}},"body":{"childMarkdownRemark":{"html":"<h3>Skräpbeteenden</h3>\n<p>Omkring 1 miljard fimpar slängs på gator och torg runt om i Sverige, varje år. Samtidigt uppger 94% av tillfrågade svenskar att de tycker att det är viktigt att minska nedskräpningen. Vår hjärna är komplex, vi agerar inte alltid i linje med våra ambitioner och kämpar ofta i motvind mot restbeteenden från vår tid som grottmänniskor då vårt primära fokus var att spara på energi. Vi är i grunden lata och letar ständigt efter minsta motståndets väg vilket gör det svårt att fullfölja beteenden som kräver lite mer ansträngning såsom att gå de där extra metrarna till askkoppen. Nudgeguiden är ett material som exemplifierar olika sätt att tackla problemet med nedskräpning genom beteendedesign med förståelse för mänskligt beslutsfattande. </p>\n<h3>Du kan vara valarkitekt</h3>\n<p>Med hjälp av Nudgeguiden får du, som arbetar med offentliga miljöer verktyg och ideér för att agera valarkitekt. För att förändra ett beteende måste vi först förstå det och vår guide hjälper dig när du lägger grunden för din nudgeinsats genom att:</p>\n<ul>\n<li>Välja en plats</li>\n<li>Observera och dokumentera</li>\n<li>Identifiera beslutssituationer </li>\n<li>Göra skräpmätningar </li>\n</ul>\n<h3>Nudgeverktyg och projekt</h3>\n<p>Vidare föreslås ett antal nudgeverktyg anpassade till målbeteende och beslutssituation. För att underbygga dessa föreslagna nudgeverktyg innehåller Nudgeguiden också flera exempel på verkliga projekt med fokus på hållbara beteenden. Du kan exempelvis läsa om hur påsholkar minskade nedskräpningen i svenska fjällen, hur monster underlättade sopsortering i Uppsala eller hur engelsmännens empati för fiskarna i Themsen påverkade mängden skräp i vattnet. Dessutom har vi intervjuat aktörer som tidigare använt sig av nudgematerial från Håll Sverige Rent för att ta del av deras tankar, tips och rekommendationer. Guiden avslutas med en konkret checklista med tips för hur du steg, för steg utformar, implementerar och utvärderar en nudgeinsats. </p>\n<p>Ladda ner Nudgeguiden på Håll Sverige Rents hemsida 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","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h2>UTMANING</h2>\n<p>En fungerande sopsortering är en stor utmaning för många hyres- och bostadsföreningar. Felsorterat material, skräpiga miljörum och överfulla kärl är problem som många fastighetsägare känner igen och brottas med. För att skapa bättre förutsättningar för lyckad sopsortering vill Fastighetsägarna ge sina medlemmar en konkret verktygslåda baserad på beteendeinsikter. Testarena för initiativet blev bostadsföreningen Årgången och Nockebybacken i Stockholm. </p>","plainText":"UTMANING\n\nEn fungerande sopsortering är en stor utmaning för många hyres- och bostadsföreningar. Felsorterat material, skräpiga miljörum och överfulla kärl är problem som många fastighetsägare känner igen och brottas med. För att skapa bättre förutsättningar för lyckad sopsortering vill Fastighetsägarna ge sina medlemmar en konkret verktygslåda baserad på beteendeinsikter. Testarena för initiativet blev bostadsföreningen Årgången och Nockebybacken i Stockholm. \n"}},"body":{"childMarkdownRemark":{"html":"<h2>BETEENDEINSIKT</h2>\n<p>För att få en tydligare bild av vilka hinder och möjligheter som omger problematiken med sopsortering genomförde vi en enkät bland Fastighetsägarnas medlemmar, intervjuer med boende i Årgången och samtal med nyckelaktörer som Avfall Sverige, PreZero och FTI. </p>\n<p>Vi såg en efterfrågan hos många av Fastighetsägarnas medlemmar av mer tydlighet i den fysiska miljön (miljörummet) i form av skyltning och information, men också i hemmet med förbättrade möjligheter för sortering. </p>\n<p>I samtal med nyckelaktörer lyftes vikten av ordning och reda i miljörummet för en fungerande sortering. Bra belysning och renhållning kan ha avgörande effekt på sorteringen och medlemmarnas uppfattning av trygghet i  miljörummet. </p>\n<h2>BETEENDEINSATS</h2>\n<p>Vi utvecklade en verktygslåda med fokus på tre beslutsmiljöer; styrelsen, hemmet och miljörummet med olika nudgeinsatser för respektive miljö. </p>\n<h3>STYRELSEN</h3>\n<p>För bostadsföreningarnas styrelser utvecklade vi en checklista för återvinning. I checklistan samlas viktiga insikter för att systematiskt kunna sätta frågan om sopsortering på agendan och praktiska förutsättningar för att möjliggöra fungerande återvinning. Checklistan finns att ladda ner och skriva ut för att ta med till styrelsemötet. </p>\n<h3>HEMMET</h3>\n<p>För hemmet utformade vi ett startkit för sortering. I detta startkit ingår bland annat: </p>\n<ul>\n<li>en återvinningsguide i form av en poster.  </li>\n<li>sorteringsdekaler för de kärl som finns under diskbänken. </li>\n<li>ett miljökontrakt för att öka ansvarskänslan hos de boende för återvinningsfrågan.</li>\n</ul>\n<h3>MILJÖRUMMET</h3>\n<ul>\n<li>Motiverande återkopplingsposter där varje förening själva kan sätta upp specifika mål och  redovisa statistik.</li>\n<li>I miljörummet kompletterade vi befintligt skyltmaterial från Avfall Sverige med tydliga instruktioner och information. </li>\n<li>Vi lät dekaler visa vägen mot miljörummet och uppmuntra den som sopsorterar, med information och hejarop. </li>\n</ul>\n<h2>RESULTAT</h2>\n<p>Matavfall är en typ av avfall som ofta hamnar i restavfall trots att det kan återvinnas och en fungerande sortering av matavfall är därför en ganska god indikation på återvinningen överlag.\nFör att utvärdera effekten av verktygslådan mätte vi mängden korrekt sorterat matavfall i två omgångar. Först juni, juli, augusti, september 2020 (innan implementeringen av nudgematerial) och sedan igen under samma period 2021.</p>\n<p>Våra mätningar visade en ökning av matavfall motsvarande 29% eller 540 kg. </p>\n<p>I en uppföljande enkät till de boende (43% av föreningens medlemmar svarade) uppgav 98,5% att materialet underlättar deras sopsortering. 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Stad","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h2>Utmaning</h2>\n<p>För att förhindra spridningen av nuvarande och framtida influensapandemier inom äldreomsorgen är det avgörande att underlätta för hygiensäkra beteenden såsom exempelvis handtvätt, skyddshandskar, munskydd och handsprit. Målet med samarbetet med Stockholm stads äldreomsorg var att ta fram enkla, skalbara beteendelösningar som ska hjälpa personal att upprätthålla smittsäkra rutiner och beteenden.  </p>\n<h2>Beteendeinsikt</h2>\n<p>Beteendeforskning visar att det ibland krävs mer än information och utbildningar för att hjälpa människor att klara av ett beteende som ska genomföras kontinuerligt över lång tid och upprepade gånger varje dag. För att få en bild av hygienbeteenden idag så samarbetade vi med ett äldreboende  i Stockholm, vi observerade miljön och beteenden under olika arbetspass och gjorde intervjuer med personalen för att få deras upplevelse av att göra hygienrutiner i olika beslutsmiljöer under en arbetsdag.</p>","plainText":"Utmaning\n\nFör att förhindra spridningen av nuvarande och framtida influensapandemier inom äldreomsorgen är det avgörande att underlätta för hygiensäkra beteenden såsom exempelvis handtvätt, skyddshandskar, munskydd och handsprit. Målet med samarbetet med Stockholm stads äldreomsorg var att ta fram enkla, skalbara beteendelösningar som ska hjälpa personal att upprätthålla smittsäkra rutiner och beteenden.  \n\nBeteendeinsikt\n\nBeteendeforskning visar att det ibland krävs mer än information och utbildningar för att hjälpa människor att klara av ett beteende som ska genomföras kontinuerligt över lång tid och upprepade gånger varje dag. För att få en bild av hygienbeteenden idag så samarbetade vi med ett äldreboende  i Stockholm, vi observerade miljön och beteenden under olika arbetspass och gjorde intervjuer med personalen för att få deras upplevelse av att göra hygienrutiner i olika beslutsmiljöer under en arbetsdag.\n"}},"body":{"childMarkdownRemark":{"html":"<h3>I observationer och intervjuer framkom att:</h3>\n<ul>\n<li>det saknades kommunikation som visade vägen och påminde på rätt platser ute på äldreboendet</li>\n<li>det fanns inga extrainsatta städrutiner vid ökad risk för smittspridning </li>\n<li>det fanns ett behov av ökad tillgång av skyddsmaterial såsom handsprit, munskydd och visir ute i den faktiska arbetsmiljön </li>\n</ul>\n<h2>Beteendeinsats</h2>\n<p>En rad olika beteendeinsatser togs fram ihop med personalen på Alströmerhemmet i Stockholm och testades på en av avdelningarna under en månad. På bilderna nedan exemplifieras de olika beteendeinsatserna så som en manual för hygienrutiner, dekaler, skyltning och ökad tillgång till hygienprodukter och skyddsutursting. </p>\n<h2>Resultat</h2>\n<p>För att kunna mäta beteendeinsatsernas effekter på personalens beteenden hade vi en kontrollavdelning utan insats och en avdelning med, där vi på bägge avdelning räknade åtgången på skyddsmaterial som som handskar, munskydd och handsprit, innan och efter implementering. </p>\n<p>Efter 4 veckor såg vi skillnad mellan planen, användningen av skyddsmaterial ökade enormt på avdelningen med nudgeinsatser jämfört mot kontrollavdelningen. Personalen använder nu nästan fyra gånger så mycket handsprit per person och dag och åtgången av munskydd ökade med 313 procent (2,4 st per dag och boende). En viktig slutsats som kunnat dras efter testperioden är att den ökade tillgången av skyddsmaterial på flera platser hade stor betydelse för följsamhet av hygienrutiner. </p>"}},"quote":{"childMarkdownRemark":{"html":"<p>\"Vi uppskattar verkligen ett utvecklingsprojekt som är konkret och direkt riktar sig till de som arbetar närmast de boende\" </p>\n<p>Charlotta Wallström, Enhetschef Alströmerhemmet 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Läget aktualiserade också en diskussion kring hur sociala kontakter, även med personer vi inte känner påverkar vår upplevelse av lycka. Vårt projekt som är ett samarbete med AJ Landskap och konstnären Gunilla Bandolin utforskar hur ett offentligt rum i staden kan främja social interaktion och med särskilt fokus på beteendet att säga; hej! Platsen för vårt experiment var Riksdalertorget i Hägersten, Stockholm.</p>","plainText":"Utmaning\n\nUnder pandemin märktes ett ökat behov av mötesplatser utomhus. Läget aktualiserade också en diskussion kring hur sociala kontakter, även med personer vi inte känner påverkar vår upplevelse av lycka. Vårt projekt som är ett samarbete med AJ Landskap och konstnären Gunilla Bandolin utforskar hur ett offentligt rum i staden kan främja social interaktion och med särskilt fokus på beteendet att säga; hej! Platsen för vårt experiment var Riksdalertorget i Hägersten, Stockholm.\n"}},"body":{"childMarkdownRemark":{"html":"<h2>Beteendeinsikt</h2>\n<h3>Workshops</h3>\n<p>Projektets olika parter ordnade varsin workshop baserad på sina perspektiv och metoder.\nPå så sätt fick vi ta del av varandras kunskaper och skapade en gemensam grund och verktygslåda för det tvärdisciplinära arbetet. </p>\n<h3>Frågelåda</h3>\n<p>Under fyra månaders tid placerades en frågelåda i anslutning till prototypen på Riksdalertorget. Här kunde torgets besökare dela med sig av upplevelsen av platsen önskemål om förbättring och hur en hälsar eller skulle kunna hälsa på andra besökare. \t\t\t\t</p>\n<h3>Observation</h3>\n<p>För att kunna mäta och utvärdera resultatet av prototypen genomförde vi i maj en undersökande observation för att se hur många som säger ”hej” till varandra på torget innan vi introducerar vår prototyp. När prototypen var färdigställd och utplacerad på torget gjorde vi ytterligare en observation i oktober. </p>\n<h3>Samtal</h3>\n<p>Genom fysiska och spontana möten med människor på plats på Riksdalertorget fick vi också viktiga insikter kring hur torget användes innan implementering av Fontänpusslet. Dessa insikter tog vi med oss i vårt arbete och utformningen av prototypen. \t </p>\n<h2>Nudgeinsats</h2>\n<h3>Fontänpusslet</h3>\n<p>Vi förstod snabbt att fontänen fungerar som en samlingspunkt på torget. Under vinterhalvåret är fontänen avstängd och blir då mer anonym. Vår idé var att ge fontänen förutsättningar att vara en plats för interaktion året runt. Vi kallar vår lösning Fontänpussel vilket är en möbel bestående av 14 delar byggda i trä. Bitarna kopplas ihop med varandra för att täcka fontänen och erbjuda sittplatser, klättermöjligheter etc. När fontänen används  monteras pusslet isär och placeras ut på torget i olika kombinationer och fortsätter att vara sittplatser och lekytor att nyttja. </p>\n<h2>Resultat</h2>\n<p>Vid de två observationerna fick vi liknande resultat gällande antalet hälsningar. För ett mer vetenskapligt underlag hade vi behövt göra fler observationer. Att vi under observationen i oktober uppmätte lika mycket social interaktion människor emellan som i maj  kan ses som en positiv utveckling då väderleken inte inbjöd till möten i samma utsträckning. Det blev tydligt under observationerna att barnen var ”motorn” på platsen - deras lek gjorde att kontakttillfällen uppstod då föräldrarna började samtala i anslutning till Fontänpusslet. Vi ser fram emot att se hur Fontänpusslet kommer att användas när det under höst och vinter är lock till fontänen. 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För att lyckas behöver kommunen hållbara och långsiktiga verktyg som ökar det kollektiva resande.\nVi fick i uppdrag att ta fram kommunikation med fokus på beteendeförändring för att hjälpa Linköping att nå sitt koldioxidneutrala mål och samtidigt undersöka vilken effekt olika inramning av information i kommunikationsutskick hade på resandet. </p>\n<h3><strong>Beteendeinsikt:</strong></h3>\n<p>Många människor säger sig värna om miljön och uttrycker en vilja att öka sitt kollektiva resande. Ändå är det många som i en verklig valsituation istället väljer att åka bil. Det är skillnad på vad människor säger att de gör och vad de faktiskt gör. Hur kan vi få de personer som kan och vill välja kollektivt resande att faktiskt göra det?   </p>","plainText":"Utmaning:\n\nLinköping vill vara koldioxidneutralt år 2025. För att lyckas behöver kommunen hållbara och långsiktiga verktyg som ökar det kollektiva resande. \nVi fick i uppdrag att ta fram kommunikation med fokus på beteendeförändring för att hjälpa Linköping att nå sitt koldioxidneutrala mål och samtidigt undersöka vilken effekt olika inramning av information i kommunikationsutskick hade på resandet. \n\nBeteendeinsikt:\n\nMånga människor säger sig värna om miljön och uttrycker en vilja att öka sitt kollektiva resande. Ändå är det många som i en verklig valsituation istället väljer att åka bil. Det är skillnad på vad människor säger att de gör och vad de faktiskt gör. Hur kan vi få de personer som kan och vill välja kollektivt resande att faktiskt göra det?   \n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsats:</strong></h3>\n<p>I samarbete med Linköpings Universitet och Östgötatrafiken testade vi två olika typer av budskap i vår kommunikation. I ett område med ca 500 hushåll slumpades hushållens adresser in i två grupper. Alla hushåll fick, tillsammans med ett informationsutskick ett prova-på-busskort. Det som skilde grupperna åt var de två olika budskapen; det ena budskapet fokuserade på hur man som resenär kan värna om miljön genom att åka kollektivt (miljöincitament) och det andra fokuserade på hur kollektivt resande kan vara ett sätt att spara pengar (vardagsincitament) Under 7 veckor mättes bland annat antal resor gjorde på busskorten.  </p>\n<p>Testerna visade att budskapet som fokuserade på den personliga vinsten i högre grad ledde till att användarna reste kollektivt, personer som fått denna kommunikation gjorde  ungefär 12,3% fler resor än den andra gruppen. I samtal med användarna trodde de själva att det som skulle påverka dem mest var budskapet om miljön. Undersökningen visar att det är skillnad på vad vi tror kommer att påverka våra val och vad som faktiskt får effekt.</p>\n<p>Ett hypotetiskt räkneexempel visade en total miljövinst på 24,2 ton minskat koldioxidutsläpp samt en samhällsekonomisk vinst på 84 300kr. 17 082kr mer i fickan blir det för de ca 500 hushållen med i studien beräknat på hela kampanjen under ett år. Ett positivt resultat för plånboken, samhället och miljön. Enligt detta resonemang finns det motiv för att vardagsincitament potentiellt har störst effekt vid en kampanj i större skala, låt säga hela kommunen!</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Ett positivt resultat för plånboken, samhället och miljön.</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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samhällsekonomisk vinst på 84 300KR. </p>"}}},{"title":"+17 082KR ","description":{"childMarkdownRemark":{"html":"<p>Kampanjen sparade de som deltog\n17 082KR beräknat på ett år. </p>"}}}]}},{"node":{"id":"299e5e5e-3a76-5ca6-9026-e10d41b1234a","title":"Vägmålning fick fler att använda cykelbana","year":"2018- 2019","disciplines":["Beteendeinsikt","Nudging","Beteendekartläggning","Beteendestrategi"],"slug":"regiongavleborg","client":"Region Gävleborg","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h3>Utmaning</h3>\n<p>Region Gävleborg genomförde år 2019 en studie som visar att 50% av de som bor i orten Söderala skulle kunna cykla till sin arbetsplats på 30 minuter. Regionen vill därför uppmuntra fler att ta cykeln till arbete, skola och andra aktiviteter. Som ett steg i detta vill de öka användningen av en nybyggd cykelbanan mellan Söderala och Söderhamn.</p>","plainText":"Utmaning\n\nRegion Gävleborg genomförde år 2019 en studie som visar att 50% av de som bor i orten Söderala skulle kunna cykla till sin arbetsplats på 30 minuter. Regionen vill därför uppmuntra fler att ta cykeln till arbete, skola och andra aktiviteter. Som ett steg i detta vill de öka användningen av en nybyggd cykelbanan mellan Söderala och Söderhamn.\n"}},"body":{"childMarkdownRemark":{"html":"<h3>Beteendeinsikt</h3>\n<p>För att inkludera användarna och för ökad förståelse för cykelupplevelsen idag genomfördes medborgardialoger samt användarresor på en sträcka mellan Söderala och Söderhamn. Några återkommande hinder som cyklisterna upplevde var att det var bitvis otydligt vart cykelbanan fortsatte efter korsningar samt att man under cykelresan saknade någon form av feedback eller återkoppling. Flera uttryckte även att de skulle vilja att cykelturen var en roligare upplevelse, en rolig aktivitet med familjen.  </p>\n<h3>Nudgeinsats</h3>\n<p>För att skapa en positiv upplevelse och för att visa vägen för cyklister bjöd vi in konstnären Björk Hijoort att skapa en vägmålning på cykelbanan.  Konstverket, som heter Lo-Valsen, har starka kopplingar till Hälsingland och består av två lodjur (Hälsinglands landskapsdjur) omgivna av linblommor (Hälsinglands landskapsblomma) och mönster inspirerade från Hälsingegårdarna. Utöver konstverket kompletterades cykelbanan med vägvisande skyltar med återkopplande budskap för att skapa en känsla av uppmuntran för cyklister och på så vis få fler att vilja använda cykelbanan igen.  </p>\n<h3>Resultat</h3>\n<p>Cykelbanan observerades utan beteendeinsats under en vecka året innan och då registrerades 492 cyklister. Detta jämfördes med samma vecka året efter då vi hade implementerat insatserna. Under de dagarna registrerades 638 cyklister. Under denna testperiod ökade alltså antalet cyklister med 30%. </p>"}},"quote":{"childMarkdownRemark":{"html":"<p>\"Genom medborgardialog, beteendevetenskap och nytänk hjälpte Beteendelabbet oss att öka nyttjandet av våra cykelvägar\"</p>\n<ul>\n<li>Christine Sisell, Region Gävleborg</li>\n</ul>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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från byggindustrin. För att nå FN:s hållbarhetsmål 2030 behöver byggbranschen öka sin återvinning av material snabbt och markant. Beteendelabbet genomförde en beteenderesa på bygg- och projektutvecklingsföretaget Wästbygg för att med nudging öka deras återvinning på en byggarbetsplats</p>\n<h3><strong>Beteendeinsikt:</strong></h3>\n<p>Det saknades tydlig information och återkoppling kring återvinning. Avståndet mellan byggplatsen och avfallscontainrarna var långt vilket ledde till minskad motivation hos yrkesarbetarna.</p>","plainText":"Utmaning:\n\nEn stor del av Sveriges totala mängd avfall kommer från byggindustrin. För att nå FN:s hållbarhetsmål 2030 behöver byggbranschen öka sin återvinning av material snabbt och markant. Beteendelabbet genomförde en beteenderesa på bygg- och projektutvecklingsföretaget Wästbygg för att med nudging öka deras återvinning på en byggarbetsplats\n\nBeteendeinsikt:\n\nDet saknades tydlig information och återkoppling kring återvinning. Avståndet mellan byggplatsen och avfallscontainrarna var långt vilket ledde till minskad motivation hos yrkesarbetarna.\n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsats:</strong></h3>\n<p>På insidan av toalettdörrar sattes posters upp som visade föregående månadens resultat tillsammans med nya mål. Var tredje månad utlovades smörgåstårta om målet uppnåddes. Nudgingen bestod också av tydliga budskap på byggarbetsplatsen; Skyltar med tydliga symboler och en tejp med uppmaningen “sortera rätt” skrivet på fyra olika språk. Flera mindre flyttbara containers placerades också ut på bygget närmare själva byggmomenten för att underlätta för sortering. </p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Genom testa samma arbetssätt och nudges på fler arbetsplatser ökar vi våra chanser att nå våra mål för 2020 och samtidigt minska kostnader!\n– Kristin Lundmark, hållbarhetschef Wästbygg</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4390243902439024,"src":"//images.ctfassets.net/lltyaequ0bsw/6rjZohyHW9BBWdhsjTP85a/c38bbbd6fb27def9180c35d9aa82ed48/Case2.jpg?w=2360&h=1640&q=50&fit=fill&bg=rgb%3A000000","srcSet":"//images.ctfassets.net/lltyaequ0bsw/6rjZohyHW9BBWdhsjTP85a/c38bbbd6fb27def9180c35d9aa82ed48/Case2.jpg?w=590&h=410&q=50&fit=fill&bg=rgb%3A000000 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Genom att använda de implementerade förändringarna på fler arbetsplatser ökar Wästbygg sina chanser att nå sitt mål.</p>"}}},{"title":"60 ton CO2","description":{"childMarkdownRemark":{"html":"<p> Besparingar i miljö uppnådde 60 ton CO2 vilket motsvarar 24 000 mil med personbil</p>"}}}]}},{"node":{"id":"698b2e20-e75d-5aa4-ba12-c1aeb3c6164e","title":"Lyckad lunch-nudge på Liseberg ","year":"2019","disciplines":["Nudging","Beteendeinsikt","Experiment"],"slug":"liseberg","client":"Liseberg","heroVideo":null,"introduction":{"childMarkdownRemark":{"html":"<h3><strong>Utmaning</strong></h3>\n<p>År 2025 vill Liseberg vara världsledande inom hållbar parkverksamhet. Ett steg på vägen mot målet är att minska klimatpåverkan från försäljning av mat och dryck. Beteendelabbet fick därför i uppdrag att med nudging som metod öka försäljningen av vegetariskt mat på Lisebergs restaurant “Café Taube”.</p>\n<h3><strong>Beteendeinsikt</strong></h3>\n<p>Beteendelabbet undersökte beslutsmiljön på Lisebergs restuarang och passade även på att intervjua några av gästerna. Tre insikter blev tydliga:</p>\n<ul>\n<li>Menyn utanför resturangen presenterade endast alternativ med kött eller fisk</li>\n<li>Gästerna hade ont om tid och valde den maträtt som de snabbt la märke till vid kassan</li>\n<li>De vegetariska alternativen framställdes som mindre attraktiva då de visades som ett alternativ till kött - snarare än en “egen trevlig rätt”</li>\n</ul>","plainText":"Utmaning\n\nÅr 2025 vill Liseberg vara världsledande inom hållbar parkverksamhet. Ett steg på vägen mot målet är att minska klimatpåverkan från försäljning av mat och dryck. Beteendelabbet fick därför i uppdrag att med nudging som metod öka försäljningen av vegetariskt mat på Lisebergs restaurant “Café Taube”.\n\nBeteendeinsikt\n\nBeteendelabbet undersökte beslutsmiljön på Lisebergs restuarang och passade även på att intervjua några av gästerna. Tre insikter blev tydliga:\n\nMenyn utanför resturangen presenterade endast alternativ med kött eller fisk\n\nGästerna hade ont om tid och valde den maträtt som de snabbt la märke till vid kassan\n\nDe vegetariska alternativen framställdes som mindre attraktiva då de visades som ett alternativ till kött - snarare än en “egen trevlig rätt”\n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsats</strong></h3>\n<p>Baserat på beteendeinsikterna föll valet på att förändra menyn - att göra det enklare och mer attraktivt att välja vegetariskt. </p>\n<p>Nudgeinsatserna testades i ett experiment under Lisebergs högsäsong. Försäljningsdata mättes under en period på tre veckor före, och tre veckor efter implementering av nudgeinsatsen. Under hela perioden var maträtterna som erbjöds på menyn detsamma. Det som förändrades var namnen på rätterna och placeringen av dom på menyn. </p>\n<p>Vi människor faller lätt för frestelser. Huruvida attraktivt eller lyxigt du presenterar en produkt eller tjänst, kan bli avgörande för våra val. Studier har visat att något så enkelt som att byta namn på en produkt till något som låter mer lyxigt, kan göra att fler köper produkten. Detta ville vi undersöka i praktiken. </p>\n<p>Eftersom de vegetariska alternativen tidigare framställts som mindre attraktiva i både namn och beskrivning av innehåll testades att ändra till en mer exklusiv inramning. Till exempel ändrades \"Sojabiff\" till \"Sommartallrik\".  </p>\n<p>Detta förstärktes ytterligare med att placera de vegetariska rätterna överst på menyn och rama in dem som “Taubes favoriter”. </p>"}},"quote":{"childMarkdownRemark":{"html":"<p>\"Liseberg har drygt tre miljoner gäster per år. Resultatet från experimentet visar att även små förändringar kan göra stor skillnad\" - Ylva Linder, Hållbarhetschef</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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","year":"2018","disciplines":["Beteendestrategi","Konsultrådgivning"],"slug":"lifesum","client":"Lifesum","heroVideo":"QDZJjKWD5V8","introduction":{"childMarkdownRemark":{"html":"<h3><strong>Utmaning</strong></h3>\n<p>Hälsoappen Lifesum har över 30 miljoner användare och erbjuder en rad olika program kring kost och hälsa. Med Beteendelabbets hjälp ville Lifesum arbeta mer utifrån mänskliga beteenden i sin produktutveckling, samtidigt som de ville skapa affärsnytta.</p>\n<h3><strong>Beteendeinsikt</strong></h3>\n<p>Carpe diem! Det må vara ett klyschigt uttryck men det är en bra beskrivning för hur vi människor ofta agerar. Vi har svårt att tänka långsiktigt och vi älskar snabba belöningar. Utan ett konkret mål i sikte på tappar vi lätt fokus och agerar istället på ett sätt som bara gynnar oss i stunden. Lifesums olika program saknade tidsbestämda mål. De positiva konsekvenserna behövde flyttas närmare i tiden för att öka motivationen hos användarna.</p>","plainText":"Utmaning\n\nHälsoappen Lifesum har över 30 miljoner användare och erbjuder en rad olika program kring kost och hälsa. Med Beteendelabbets hjälp ville Lifesum arbeta mer utifrån mänskliga beteenden i sin produktutveckling, samtidigt som de ville skapa affärsnytta.\n\nBeteendeinsikt\n\nCarpe diem! Det må vara ett klyschigt uttryck men det är en bra beskrivning för hur vi människor ofta agerar. Vi har svårt att tänka långsiktigt och vi älskar snabba belöningar. Utan ett konkret mål i sikte på tappar vi lätt fokus och agerar istället på ett sätt som bara gynnar oss i stunden. Lifesums olika program saknade tidsbestämda mål. De positiva konsekvenserna behövde flyttas närmare i tiden för att öka motivationen hos användarna.\n"}},"body":{"childMarkdownRemark":{"html":"<h3><strong>Beteendeinsats</strong></h3>\n<p>Tillsammans med Lifesums produktteam utvecklade vi ett 21 dagar långt viktminskningsprogram kallat “3 week weight loss”.  </p>\n<p>En prototyp av programmet testades i en pilotstudie där användarnas dagliga status och mående mättes. Alla som deltog i pilotstudien uppnådde överraskande bra resultat, både måendemässigt och viktmässigt. Genom hela projektet arbetade Beteendelabbet och Lifesum itterativt i ständig kontakt och diskussion med användarna. Syftet med projektet var att se vad som motiverar människor att göra långvariga beteendeförändringar. </p>\n<p>Med fokus på “lätt att göra rätt” innehöll programmet i slutändan bland annat: </p>\n<ul>\n<li>Ett förbestämt måltidsschema med inköpslista och superenkla recept. </li>\n<li>Möjligheten att tracka eventuella fuskmåltider utan att det påverkade planen, helt enkelt för att minska känslan av misslyckande när \"livet händer\". </li>\n<li>Peppande beteendeinriktade mail med tips och trix för att hålla motivationen uppe. </li>\n</ul>\n<p>“3 week weight loss” utvecklades till en riktigt hit och storsäljare för Lifesum. Programmet jämfördes med tidigare, icke tidsbestämda program och visade det sig fungera nästan  dubbelt så bra.</p>"}},"quote":{"childMarkdownRemark":{"html":"<p>Beteendelabbet lyfte vår försäljning till en helt ny nivå.</p>\n<p>– Mattias Storm, VP Growth Lifesum</p>"}},"images":[{"sizes":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4390243902439024,"src":"//images.ctfassets.net/lltyaequ0bsw/6j27XygCpihfYkPSFIpkPE/d2a5da07422198c74c0884c10bc540ff/raket.jpg?w=2360&h=1640&q=50&fit=fill&bg=rgb%3A000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